Thinking about starting a wellness membership, but you’re not sure what to do first? Or, are you struggling to get up and running?
Don’t create anything (or spend another minute on your website, branding or marketing!) until you listen to this episode.
This episode is a special one because it’s a replay of my Masterclass “5 Little-Known Mistakes Most Membership-Creators Make (+ What to Do Instead)”!
In this episode, discover the step-by-step framework to building a high-income, high-impact online wellness membership that will serve you dynamically!
For more info about the Membership Launch Academy, go to membershipmasterclass.co/academy
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You’re listening to marketing chaos episode number 119. Well, hello, my friend, I am excited to bring to you today a very special episode. This is a full masterclass. So get your pens and papers. Get your note app out.
This is going to give you the five mistakes to avoid when creating your membership and what to do. Instead. This is a full masterclass that I created for wellness business owners, who are looking to create a membership and is designed to help you save a ton of time with trial and error, self doubt, and all of your precious energy so that you don’t go astray in the creation and launch of your wellness membership.
It’s a full masterclass. It’s a big episode. I hope that you are ready, that you’re excited. What you’re going to be learning are in addition to the five mistakes and what to do instead, you’re going to get our step-by-step startup strategy, how to create your future six figure wellness membership. At the end of this masterclass, you are going to hear about the membership launch academy,
which is currently open for new members. So if you’ve been thinking about joining us, working with us to create your recurring revenue for your wellness business, to check out membership, masterclass.co forward slash academy membership, masterclass.co forward slash academy, that’s got all the details quickly before doors close. I want to have you inside where we can get to work. All right,
let’s dive in. So while we’re getting, people are hopping on, I wanna know who here has an idea for a membership, a membership idea, or a coaching program or any type of program course recurring revenue system. Tina says, Alison, who is Rebecca says, I have one. So, and if you have so many, Suzanne says, I sure do mainly ideas,
many ideas, nothing ready. If you have an idea, I want you to pop it in the chat. What’s your idea. And then the second question, how many of you have actual memberships or programs up and running? So group coaching or anything that you are already up and running, who already has one? So ideas and realities. Norma has ideas.
Rebecca has a program, but wants to create a new membership. Icicle says nothing yet. Just stumbled upon this while I’m building a new life in a new place. It requires some guidance. Awesome. Great. Well, I hope today you will get some ideas. If you don’t already have one, if you already have a membership, that’s great. I’d love to know what it is.
Tina says intuitive, creative wellness, coaching mind, friend. You’re in the right place. Who else has ideas? I need to stand on my squishy block. It is actually a pouring down rain here yesterday. I took the kids to school and we, we had to like swim through the parking lot. It was up to my knees. It was quite quite rainy.
There was cars getting stuck, but our car was very tall. So I just carried the kids over, put them down, carry the next kid over, put them down. But dad took them today. So I’m like, good luck, good luck. Swimming to school. Suzanne says she has a free community on Facebook, different ideas, but not sure how to change that into a paid one for mothers and parents.
Great. I great question. Patricia currently sees private clients for fitness and yoga. Also a few live stream yoga classes would like to learn how to create a membership version. Perfect. Danielle is supporting folks with changing body image and information and tests spread out. So not overwhelming. Awesome. Who else has ideas keep popping them in? I’m going to get our workshops started cause we have a lot to cover today,
but I’d love to know what you guys are working on so I can make sure that we cover that Norma’s doing stress relief with meditation coaching and quick fix techniques. Amazing. All right. Karen says opening a skin care studio, going solo to start looking how I can incorporate membership. Awesome. Amazing. All right. All right. Well, welcome to the little five little known mistakes.
Most membership creators make in one what to do instead. This is the first time that I’ve done this workshop. So I really would appreciate your participation. So I know if I’m going too fast or I’m going too slow, or I need to go back or anything like that. So super grateful that you’re here live and please participate in the chat. So I know where you’re at.
I’m Laurie Murray. I am an acupuncturist and former wellness center owner, mom of twin six-year-old and I have created, launched and run multiple six-figure wellness memberships. My mission is to make sure that you have a profitable wellness business that works for you. So working for you. So it suits you, your lifestyle, your personality, and all of that. I have created launched and run multiple six figure memberships.
I’ve seen what works to create profitable memberships and what flops. And I’ve learned that this is all figure outable and doable with the right guidance and support. So that is the really big point here that I want to make is the right guidance and support. If you feel like you’ve failed your business, doesn’t work in the way it should, or you can’t seem to get it off the ground.
I want you to know it’s not your fault. You simply haven’t had the right guidance and support that you need. There’s a lot of misinformation out there. And if you’ve followed what you’ve Googled or learned from someone else that isn’t really applying to you, it’s not your fault that it didn’t work. You’re in the right place for that support now. And I would like to know a little bit more about you,
which one sounds like you, you can choose multiple ones. So number one, you’re an established expert chasing one-off sales. So you’ve got clients or students, but you don’t have a system for recurring revenue that works consistently. Number two, you have an online following someone in the chat. I saw that free Facebook group, social media free online following, but you’re not making money serving them.
So people love your free content. But when you ask for a sale, it’s like Hulu, Hulu, Hulu, number three, you’re seeing clients one-on-one, but you want to go beyond trading time for dollars and losing money when you’re not there physically doing the work. Danielle says one icicle says one and two. Jill says to Sue Suzanne two and three,
it’s going fast now, one and three, one and two. Okay. We have a few more choices. You can keep choosing number four, you’ve done in-person events or speaking engagements or groups. And you’re not sure to make the transition online. I saw someone looking to do that in the beauty space. Okay. Number five, you want to build a business around what you know,
but you’re afraid no one will pay you for it. Really common fear when you’re getting started. Number six, you’re overwhelmed. Just trying to figure out the online puzzle and you just want a clear path. So I see five Athena. Oh, it’s coming in fast now. 5, 6, 2 and six, five. All of the above. No, 6, 6, 6. Okay.
So you guys sound like you’re in the right place combination of some different choices here. Good. Any of these you’re in the right place? My target here today is to help you skip all the trial and error, endless Google searches, save you a ton of time and money and help you get paid every single month. Does that sound good? Everybody feels like they’re in the right place.
Ready to begin. So now’s a good time to grab a pen and paper or your, your phone note app, turn off your distractions. This is going to be really informational. You’ve got a workbook there. You can download and follow along as well as I go through the training, feel free to type your questions in. I may not address them when you put them in there,
but my team is here to grab them and put them all on the dock. For me to answer at the end, I will be watching your comments in the chat, but I will not be like stopping and answering questions, but that doesn’t mean I won’t. I will get to them at the end. So here’s what we’re going to be covering. First.
We’re going to cover the 2022 trends. So learning about what’s different about launching a membership today than at any other time, the five mistakes that we see membership creators making, and of course what to do instead, how to launch profitably so that you can move forward. If you are making any of those mistakes, we’re going to be inviting you to the membership launch academy.
And then we’re going to have time to answer all of your questions. And you’ll be the first to hear about a juicy offer that we have at the end for you. First up 2022 membership trends. So let’s talk about the move that all big businesses are shifting to. I want to hear in the chat, let’s compare notes. How many memberships, which memberships or subscriptions are you currently a part of?
So you’ll have personal ones. You’ll have professional business ones, maybe Disney. Plus, if you have kids, if you have pets, maybe even have grooming for your pets, you might have Netflix or your, your gym, yoga studio, audible. I was just playing music on Spotify. Before we got on. If you have a car, you might even have a carwash or a house one.
It’s the, it’s the business model that all the big companies are moving to. So let’s hear from you. Milk, milk, Dropbox Disney plus Netflix. So many flowers. Oh, how cool Jim Pandora. Video prime. Yep. The gym again. Dropbox, HBO, Spotify. Lots of the same ones here. So subscriptions memberships, these are big companies that you guys are all naming.
You can probably think of smaller local ones as well in person ones, online ones, ones for your personal needs ones. Your business needs fitness. Of course, health Maya says there are many, lots and lots. Right? Awesome. Cool. So Forbes, this is pretty cool. This just came out. They released their top 10 trends for 2022.
And guess what was number two out of 10 is memberships. They mentioned that brand loyalty programs are actually moving over to proper, like full blown memberships and using the membership model. And they say, quote, this is why people crave membership and community it’s human nature. So that is why people, consumers, clients are moving to joining memberships. And why are businesses choosing that?
It makes sense. It’s obvious for three reasons, they’re more stable, more predictable and less stressed than other business models. These are all qualities that you want as a business owner for your business model. You want to know how much money is coming in every month. Don’t you. You want to be able to predict that from month to month and not have it be totally up and down.
This is going to help you to make choices as a business owner. So makes sense for the consumer makes sense for the business. Let’s talk about online education trends. Obviously with the last couple of years and the world, the whole world has been moving online to online courses and memberships it’s booming at over $107 billion. That’s the online education industry, massive, massive industry.
How many of you let’s hear the chat are using zoom right now? How many of you are using zoom for meetings? Client sessions, group coaching workshops. Yes. Beat me all the time. Yes. Zoom has now over 300 million active users and is a billion dollar company. So what does that mean for you? Why do we care? That means that over 300 million people,
even my mom who doesn’t know how to use barely her phone knows how to use this technology, which makes our job as online educators a whole lot easier. Right? Speaking of trends, if you feel like, oh, I wonder, you know, is there any money in health or wellness? Guess what that number right there? 3.7, $2 trillion. I don’t,
I can’t even wrap my head around that. That is so big from the global wellness Institute. Wellness is booming there. The trend is to more health and wellness services. So if you’ve ever wondered, Hmm, maybe this isn’t a lucrative industry. You can rest assured. So we’ve got a lot going for us. Memberships, online education, booming wellness industry booming,
right? So you guys are all in the right place. So let’s get into the five little known mistakes that we see coaches and wellness experts making when they start memberships and as are running memberships. So that obviously you can avoid them. If you haven’t made them. If you have made any of these mistakes, we’re going to talk about what to do to get you set back up on,
back on track and move forward. So you can be profitable in the long-term mistake. Number one is that the topic, the title, the theme, the overall idea for the membership is too general. It’s too general. So this is an old marketing adage. When you speak to everyone, you speak to no one. We really see this come to bear with memberships and coaching programs.
I think the hesitancy in getting specific is that, you know, a lot and there’s a lot you can do with people and you don’t want to limit yourself and you don’t want to limit who you’re working with. Cause you’re like, I can help so many different people in so many different areas. I don’t want to just pick one. Am I right?
Is that why we want to be general? It’s like, you don’t want to limit yourself and you don’t want to limit who you’re working with. Patricia says yes. Yeah. And I get it. But here’s how we see this play out. In reality, our best students inside the membership launch academy know exactly who is right for their program. And who’s not,
they’re not trying to serve everyone. They’re not afraid to get specific on who they help. And they tend to almost have a niche inside a niche. What do I mean? So here’s some examples, let’s say yoga, which is a niche, but not just all yoga, yoga for busy moms. That’s another niche or like a sub niche. So yoga for busy moms,
or maybe it’s herbs and nutrition. That’s a niche, right? For fertility, definitely a subgroup there. Not for everyone, for women looking to increase their fertility. So in what way, herbs, a nutrition. How are who fertility enhancement, right? Or maybe it’s partner in self-care massage, but specifically for pain relief. So this is what I mean,
these are some examples of a niche within a niche or perhaps double these shapes, right? You guys get the idea. So here’s Bonnie. She came to us when she was teaching general Pilates and she was trying to move her Pilates studio online and serve her existing studio clients in the online space because of COVID. She tried to launch a free challenge and had zero people join him,
as you can imagine, and maybe you’ve been there. This is extremely disheartening and frustrating. It’s like, can I even give this away for free? You know, it’s very, very upsetting when you, when you go out and you try and do something and it doesn’t work. So she thought more specific. She focused on moms of young kids who,
as you all know, if you are a mom of a young kid, this is easy to happen. You forget about yourself. You put yourself last self-care, isn’t really part of what you do in your daily routine. And so she started focusing on a way to do Pilates that would work for this specific group, moms of young kids in physical pain.
She launched a paid challenge to that specific group and had over 50 people sign up for the pay challenge. So zero for free 50 for paid. And then off the back of that, you sold 18 members. The first time she offered her, her, her course or her coaching program off the back of that. So that’s the power of getting more specific,
more focused and really getting people to say that that is for me to really identify that is for me. So sometimes you’ll come up with something and it’s like, I see this a lot in positivity or the coaching space. And again, it’s super general. It’s something that all of us would like to see in our lives. So like more joy, peace,
ease. You would describe this membership to someone and they might say, oh, that sounds like a nice idea. Right? Problem is people don’t pay for nice ideas. When you tell someone about your membership, you want them to stop and say, all right, just shut up and take my money. That’s where you want to be. When you have,
when they’re saying that, you know, you’ve really nailed the idea. You’re speaking directly to the pain that they’re in, the problem you can solve for them, which we’re going to get to in a minute, but this is where you want them to be. Okay. Just stop, shut up and take my buddy. So we recommend that you start more specific than you’re comfortable with.
So it’s much easier to start more specific and branch out as you become more well-known than the other way around. So you can always get broader over time when you’ve already established yourself with a given group or specific sort of thing. So don’t worry, you’re not limiting yourself. It’s more that you’re speaking directly to the specific need, the specific group, the specific problem that you’re helping solve.
And you can see this play out in all sorts of areas with people’s ideas, courses, inventions, it’s like you’ll be creating a specific membership based off of your unique history or experience, whether it’s your personal experience or professional experience that allows you to gain that credibility. So where do you start? Well, I want you to start thinking about what questions people are asking you.
So what questions are you getting asked like in real life, if you have a treatment room or a studio or on social media, or you’re dropping the kids off at school, whatever you’re doing in your day, pay attention. There are clues in what people are asking you about behind the question is a need or a problem that the person is having. So take a moment right now.
I want you to jot down in the chat questions that you’re being asked, as it relates to something that you could work with, people on inside your membership or coaching program. And while you’re doing that, I’m going to give you a couple examples. This happened yesterday. I dropped my kids off at school after we swam through the parking lot. And one of the other moms asked me if I was like training or what I was doing,
because she could tell that I had lost weight. Now, do you think that the question was really about me? Or do you think she’s asking me that question? Because behind the question she has a problem or a need or something she’s wondering about in her own life, of course, she’s asking me if I’ve been training, because she’s wondering, how are you losing weight?
What are you doing? Right. She’s asking me a question, because underneath that question, there’s something that’s going on for her. So the questions people ask are clues, they’re giving you clues to what is going on for them, that you might be able to specifically help them with. So Rebecca’s saying generational wealth. Danielle is saying, how do I not hate my body?
Yeah. So what are people asking you about? And they could just literally be, you know, I had another mom of, one of my kid’s friends. Is that right? Mom upfront? Yeah. She asked me over the weekend about my business. She was like, what do you do? And because her husband has a wellness company and he’s looking to grow his online presence.
Now again, the question, what do you do is really based on a need that they’re having in their world. So in this case, he wants to grow his wellness company online. So she’s asking me a question about what I’m doing. Cause they’re seeing something, the recognizing something, Hey, you working from home, Hey, you look like you’ve lost weight.
What’s going on. So they’re asking questions to get more information based on something going on for them. This might take some thinking, but you guys start to think about what people are coming to you asking you questions about, because those are going to give you some clues from there, you’re going to identify what problem you can solve based on your audience’s needs and problems.
So your audience or market or clients, or however you want to call them has both external problems and internal problems. Everybody has external and internal problems. Even if you’re working with someone on positivity or becoming happier, joyful, not having joy. That is a problem, right? So this is what we’re talking about. Problems. External ones are ones that anyone can see from the outside.
So your toddlers not sleeping. You’re going into debt. You’re going through a divorce. You know, you’re, you’re overweight. Like you’re unhealthy. You’re getting sick all the time. These are external problems anyone could see from the outside. And then they also have internal problems. So what’s going on that they may not be telling anyone, but it’s going on inside.
So those thoughts, those emotions, when they’re laying in bed at night, it’s them up. They’re really like worried about this thing. That’s the internal side. So people have both external and internal problems. Okay. So, and then you’re going to design your membership to address those problems or needs in an ongoing way. So this is one of the superpowers of memberships is that you get to work with people over time in a membership.
So it’s typically a longer relationship that you’re getting to build with them. And the kind of growth that’s possible in a, in a membership is more longterm. You can address bigger issues that you can’t solve and like a one day workshop or a few coaching calls or a three-day class or something like that. So the, the superpower of memberships, one of them is that you could get to address these needs or these problems that people are having in an ongoing way.
Makes sense. So tip number one is to get super specific and create your membership to address your audience’s needs and problems in an ongoing way. Number two is what I would call membership over achievement. And that’s where you get a little overzealous and you’re like, I love memberships. I’m going to create five of them. So starting multiple memberships or offers at the same time is mistake.
Number two. And here is why this is a problem. So for your audience, the confused mind doesn’t buy. So if you’re throwing multiple things at people, multiple choices, different levels, a Mo a course, a membership, you know, one-on-one all these different things. They even get a little bit confused. What happens is they go away. They don’t buy anything.
So you give them too many choices. They get confused, they go away. They just don’t buy. You don’t want to have to be explaining things to people. You know, I have this membership for this and this one for this one. And they’re like, no, they’re just going to go away, get confused for your team or yourself. If you’re a solopreneur,
you’re going to end up spreading your resources then. So rather than going all in and making this one membership really great, you have a little bit of energy on a bunch of different things. And what you’ll see as a people, aren’t really getting the attention or getting taken care of the way they could, could be. Your marketing gets a little scattered.
Your messaging is diluted. All of that for your business. What happens is often we hit a ceiling, we hit a ceiling of growth. It gets hard, right? You wake up and you’re like, oh, wait, what happened to all the clients? Like something happens and it gets hard. And rather than solving that problem, we just go sideways and we create another offer.
What happens is you hit that same ceiling in the next place and the next place. And it’s like, everywhere you go, you hit that ceiling. So when you hit that block, what you need to do is whatever it takes to get through it, or find a way around it, because whatever that is, it’s going come back. So trust me that you’ll be glad you,
you solve this problem because now you’re going to know how to handle that. So whether it’s lead generation or team building or community management or whatever that is, that gets hard. You hit that block instead of going and creating a different offer, figure that thing out. Okay? And then once you figure that out, you’ve really broken through that obstacle. So our best students,
again, have one membership. They take that one membership to six figures plus, and some of them do this really quickly. Some of them are more gradual and this membership or coaching program is at the core of their business. Meaning it plays a fundamental role, almost like in a forest. One of those mother trees, like it’s vital to the rest of the trees.
Your membership is sort of this fundamental role inside your business, whatever position it is or place that it holds it’s important and valuable. And you treat it like the asset, that it is meaning that you’re putting time and attention and energy into it every single day and one way or another. There’s a funny thing about entrepreneurs, business owners. We get this bright,
shiny idea syndrome. And then instead of going really deep on the one really good original idea, it’s like we go off on a hundred different tangents or different ideas on a given day. Of course, as a entrepreneur, this is one of your gifts. As a creative person, you get to discover lots of different, bright, shiny, creative ideas.
However, I recommend that you use the container of your membership to create inside of rather than creating new courses, new classes, new programs, new memberships, all the time, every time you have a new idea. So here’s Rebecca who says I’m loving my membership is the most fun thing to do because it creates this container for you to try out all of your tools,
methods, and coaching, all these people who are just sitting there ready, waiting for you. It’s really a great place to practice as well. So mistake number three is waiting to grow your audience before making your offer. Now, I want you to say me and the chat, if you feel like your database is big enough and you don’t need to grow it,
but I want you to say not yet in the chat, if you feel like you still need to grow your email list, say me in the chat. If you feel like your social following or your audience is big enough, like you’ve gotten big enough. You’re good. And say, not yet in the chat, if you want to still grow your following.
Not yet no way, I still need to grow. Not yet. Right? Exactly. You will always be growing your list. I have yet to work with any client who thinks they’ve made it and they have a big enough audience, which is good because you are always going to grow your list. This is one of the things that you’ll never stop doing in business.
It’s like, if you are looking to become more fit and healthy, you never stop eating well and getting, and moving your body. That doesn’t end. It’s not like you get to the end of a 30 day challenge. And then you go back and sit on the couch the rest of the day. No, like you’ve got to keep growing your list.
You’re always gonna grow your list. You’re always going to expand your reach. You’re always going to be growing your social, following your database, getting referrals, gaining new clients, reaching new people. This is never going to stop, but simultaneously you want to make sure that you’re growing an audience of buyers. Okay? Pop quiz, pop quiz. Ready?
Who can tell me, how do you know if you’re growing an audience of buyers? How do you know if, what you’re growing your database, your social, following your list. How do you know if you’re growing an audience of buyers who can tell me? I don’t know if they buy, you, get them, you get the prize I used,
they buy, okay, that’s it. You only know by presenting them with an offer and seeing if they buy. Now, you may need to test it for an offers and you may need to test different audiences and, and PR and practice and try different things out. But how will, you know, if the list that you’re growing, if you’re following that you’re growing,
you’re putting all this time and effort and energy in how, you know, if they’re buyers, unless you make them an offer. You don’t know because they haven’t even had a chance to buy, right? So our best students focus on the 20% of activities that give them the 80% of results. Predo principle, 80 20 rule. You guys have heard this,
right? They don’t do all the things. They’re not posting six times a day on social media who has time for that. That’s not going to get you the result of getting you growing your list of buyers, but it will take up all of your time while finding the right lead generation strategy. They’re also making offers to their list, to see what they buy and to see if they buy.
So this is something that you have to do on an ongoing basis while you’re growing your list. You need to also be asking them to buy things, okay? It’s not wait until you have this mythical like massive list when you finally get to there and then see if they buy. So here’s Venus. She had a small initial launch of her membership yet.
She says her membership is one of her favorite parts of her business. She loved it so much. She now has two. She didn’t wait until she had a massive database or social following. She just got started and got people into work with. And side note. One of the reasons she loves her membership so much is because it allows her to batch,
create content, schedule it to go out. And she goes off. Unplugs goes off and hikes and enjoys nature away from her computer. But the point is, she didn’t wait until she had a big audience. She got started, made an offer, started her membership right away. Mistake. Number four is stressing over the little stuff, all the things,
you know what I mean? There’s a ton of things in the online space and membership world to figure out the mistake here is that I see students getting stuck, trying to figure out little stuff that doesn’t make a big difference. There are platforms to choose from. No, yes. You’re going to have to choose a membership platform, but guess what? It doesn’t have to be a big deal or take a long time technology,
lots of stuff to figure out emails, domains, payment system, techie stuff. Right. Well, how about this one? The perfect membership name. Stephanie, we’re circling around and around and around rather than just starting, right? No. Our best students use what they already have. Whether it’s a website, whatever platform they have, the database that they currently have,
their email system, whatever they currently have. They know that they can go and upgrade and upskill as they go. So they’re not afraid to ask questions, ask for help. They Google. They go to goo Facebook groups ask, you know, in communities, they use the tech support on their platforms. That basically they’re asking questions, asking for help.
They’re not just getting stuck and giving up. They don’t have it all perfect and figured out, but they’re willing to get messy and get in the action and start meet Kwan, not knowing what her membership would even be. She put the vision out and had 60 people join. No email list on her. First launch brought in 23,000 in one month. And the first year over 160,000.
And since then, she’s more than tripled her income by doing a fraction of the work that she was previously doing. She took messy action and she got results very, very quickly. All right. So last mistake is taking too long to start. How many of you are a little bit perfectionist? You want to get it all figured out and all perfect.
Before you begin. Jill says, ha hand up. See that it says, yup. Athena says yes, guilty. So the problem is that no amount of planning or preparing can replace working with real life. People inside your membership. There’s nothing you can do to replace actually working with real life people inside your membership. Every time, every single time that someone actually listens to me this,
and actually just launches their membership, even though it wasn’t perfect, they didn’t have all this stuff figured out, but they’ve just got it going every single time. They’ve come back and said the same thing, Lauren, you were right. Which I love. Cause you know, I love being right. No, I love because it is worth its weight in gold.
Working with live real life. People that are paying you, getting results for them. There’s no replacement. You can’t prepare for that. You can’t do that on your own. You have to actually get your thing up and running, not get it. Perfect. First, our best students launch fast. They launch in perfectly. They focus on engagement community and serving all of those things you can do right now.
You all know how to engage with people. Talk to them, be of service to them. And they’re willing to make changes and pivot. If something isn’t working, they change direction. If their members are like, Hey, we, you know, we’re lost. You’re like way, you know, way too advanced. They willing to change direction. Pivot.
This is a living, breathing, organism, your membership. It’s not something that you just get, right? And then you like leave it and it’s done. It’s it doesn’t work that way ever. You’re always going to be changing. That’s one of the beauties of memberships. It’s like this ever evolving creation meet Amanda for four years. She wanted to start an online course.
It’s sat on her desktop and she never hit publish because she didn’t want to waste the time and money creating it. She wasn’t sure if it was right for years, it sat there. Instead she created a mentorship program, got it up and running instantaneously got 30 peg members on her first launch while she was still running her full-time business in her Pilates studio.
So running the mentorship on the side, on the lunch hour online while she would, she loved, she loves mentoring. People wasn’t any extra work for her brought in an additional source of revenue online. Doesn’t have to be complicated. You don’t have to overthink it or figure it out. Literally get people in there, working with them. They’re paying you,
telling you what they need, what they want. One of my favorite qualities of an entrepreneur is that you can build the airplane while you’re flying it slightly terrifying, but also pretty exciting. So who’s in, let’s get you flying, right? What would be your initial goal? So I want to do some easy math here with you. We’re going to do some sample numbers.
If you have a membership up and running, what’s your next goal? So how much do you want to charge per month? And how many members do you want to get in? So let’s look at some sample math, right? So $50 a month and 25 members, that’s going to bring you in 1250, a month or 15,000 per year, simple math.
You’re going to multiply the amount you’re charging per month times. The number of members that you know, you can get that first launch, 25 people. I know you all know twenty-five people, right? And you know how to serve those 25 people that would not over-complicate things for you. Pretty easy to do. That’s going to bring in an additional 15 K per month.
Now let’s say you have a higher priced membership. You’re going to charge more like 2 97 a month. Lots of our students charging in this price range, just a few extra members, 29. And guess what? You’re over six figures a year. So you see how memberships snowball this way. It’s like you have you’re charging now 2 97 a month. Again,
totally doable in the coaching space or wellness space. All of you all are in and 29 members. Not a whole lot. You’re already making six figures a year off of this one asset in your business. Not going crazy, creating 52 different offers, right? So let’s take a look at your numbers. We have Suzanne 15 a month and 30 members.
We’re loving the numbers here a thousand a month says Alison, and have a think about this. Cause if you guys, you know, to start playing with the numbers, you can start setting some targets for yourself. So take a minute and write down what your next target would be or your first target. If you haven’t launched, while you’re doing that,
I’m going to share with you Shauna, last month, relaunched her membership. She did a webinar and this was the second time she’s opened up her membership to new members. She says she was over the moon. She had 19 new members in at 125 a month. That is an additional 28,000 in annual revenue added. So this is how this works, right?
So we set a target. We bring in our first group of members and then we can raise the prize or we can keep it the same set, the next target. Right? So I suppose it says 60 members at $40 a month. Suzanne says four for three, for three months, trying to think, and then open up again at a higher price.
Yes. So if you are launching for the first time, a lot of you are launching the first time. This is the question to ask, well, this is a question you can always ask, but especially when you’re going the first time. Okay. How can I keep this super simple? How can I keep this super simple? So type in the chat,
if you are launching your membership for the first time, just put me in the chat. I want to know first time membership me. Yes. Me, me. Okay, great. How can I keep this super simple notice? I’m not going. What complicated platform can I do? How do I prepare for thousands of members in the future? No.
How do I keep this super, super simple. Okay. Lots of, lots of first time membership, launchers. I want to teach you my O G launch strategy. Four steps O G stands for original gangster. If you are American, you probably know that if you’re not, I don’t know what happened. The rest of the world. And you guys didn’t learn.
Oh gee. But that’s what it stands for. Original gangster. I think it’s funny. I call my founding members OGs. They, my old GS. All right. So here’s the LG launch strategy. Number one, paint the vision of what you’d like to create with your members. You all have an idea. This is where you talk about the vision.
Number two, ask if anyone would like to help you create it, right? Number three, invite them to create it with you. That’s where you have the payment link. Again, how you keep it super simple, PayPal, you know, subscription. How can you do a simplest way? And then give them the greatest deal at whatever will ever be.
I like to grandfather people in that are starting out at that low rate. So they get that rate for the lifetime of the membership. The next time you launch it, you raise the price. So this is like a win-win for everybody. They get the greatest deal will ever be. You get people in your group to work with that are paying you,
getting results that is worth its weight in gold. So this is how you get your membership off the ground. The easiest way possible. All of you could do this today. I know you all have a vision. I know you can all put a post on social media or send out and or send out to your email list. What that vision is,
why now, why this thing that you want to create, you know, and why you, why is this important to you? We have a member, John who did this last week. I think he just put a post on social media. Anyone interested in this? And it was like instantaneously. Yes. Me. Yes, yes, yes. Me,
me, me, right? It’s that easy, John? I don’t think he would mind me telling you tends to overthink things and make it complicated. I was like, John, all you need to do is this. He did this. He got boom, all these yeses and he’s starting his membership next step. Send them the payment link. Hey,
here’s the deal? Okay. This is the greatest deal. It will never go down. This is the greatest deal that you’ll ever get. Here’s the date you need to choose by and we’re going to get started. That’s it? So super simple sounds pretty easy, but you’re probably wondering, does it actually work? I mean, it’s probably too easy.
So here’s Sarah. She says this stuff works. I went from stressed out feeling like I was behind, had not done enough, went ahead and sent her offer out in three hours, had 16 yeses. And I know there will be more, here’s some own story. We launched her membership using this exact strategy. Literally one email, she sold out over a hundred spots in three hours that launch alone resulted in over a hundred thousand dollars in annual revenue in her business.
So can you do this? This is like the simplest launch strategy that there is. Yes, simple, simple symbol symbol. So we’re going to recap the mistakes now. Number one, having your topic be too general. Again, it’s about serving everyone with everything. You know how to do it’s about speaking directly to the specific almost so specific. It’s hurting like,
oh my gosh, is this is this too specific? Then you know, you’re on the right track. Mistake. Number two is doing all different things at the same time, multiple memberships or offers all at the same time. We want to do one membership and do it really, really well. Number three, waiting to grow your audience before making your offer again.
We don’t know we’re great at growing an audience of buyers, unless we offer them something to buy and lead. What is the point of having this giant audience of non-buyers right? This is a business, not a hobby. Number four, stressing over all the little stuff. What platform? What technology what’s what am I going to call it? Doesn’t matter.
Get your membership started. Get people into work with you can always upgrade. Can always upscale. You can always change the name. Number five, taking too long to start. This is not about getting a perfect or figuring it out. You are not like it’s physically impossible to get where you want to go without starting. You have to start. I know that is like obvious,
but so many people it’s like, they want to figure out step 32 will. You’ve got to take step one, take step one. Don’t wait too long to start. So recopying what your focus can be in. Starting your membership. Discover the problem that you solve for people, the bigger the problem, and the more you can help them solve it.
The more people would join and never ever leave because you’re helping them solve that problem in their life. It’s not just a good idea. It’s just not just, oh, that’s a nice idea. Shut up and take my money. That’s where you want people to be right? Creating your membership to address that problem or that need that they have in an ongoing way.
That’s the super power of memberships. They, they are always going on until you choose to end it. But one of the super powers is you can, you can work all these bigger issues. These bigger problems people have in an ongoing way. Something that takes longer, something that is going to require more of their time and energy. But that’s a good thing.
There are big issues. People are trying to tackle that you can’t handle in a weekend or in a, an evening course, get paying people in and start getting them results. Right priority. We went through the OG launch strategy. Again, four steps, paint the vision of what you’d like to create in the world with your members, ask if anyone would like to help you create it.
That is very key in there. Don’t skip that part. People love to help you create something. If they’re a part of creating it, they’re going to be more invested. They’re going to feel like, wow, I helped create this. That’s very cool for them. And that’s very cool for you. That means you don’t have to do a lot of guessing.
You just literally get to create what they want and how it works for them. Number three asks if any, invite them to create it with you. So give them the payment link. Here’s when we start, here’s how you join. And number four, they get the greatest deal. The greatest, right? That it will ever be. It gets grandfathered in.
So that is the best cheapest rate that it will ever be. The next time you launched, the next time you open up, it will be a higher price. All right. So I want you to think about where you are right now and ask, okay. Are you happy with that? Are you happy with where you’re at? Like the amount of money,
the amount of time it’s taking you? The amount of energy, like how, like where you’re spending your time and, and how much money you’re making, like all the things, what you’re doing with people. Are you totally happy with that? What would happen if you committed to the new way to do business that all the big businesses, top coaches and wellness experts are doing.
That’s the membership model from here. You have three choices. One, you can go away, do nothing. You always have a choice. This just interesting, you know, take no action. Number two can go and figure this out on your own. Lots of free information out there. You can try and piece it together. Problem is with that one.
You don’t see the strategy behind everything that is going on. You just see the end product. You try and recreate that, but you may be missing the secret sauce behind it. Number three, let us help you shortcut your journey and let me and my team help you create and grow your membership. So how would you like to have a team of experts set up launch and grow your membership with you?
If so, I would love to invite you to join us inside the membership launch academy. This is not a do it yourself course. You probably don’t need another course. You probably have lots of courses. You probably don’t have time or desire to implement complicated online strategies. What you likely want is just someone to do this for you, but you may not be in a position yet to afford hiring an entire marketing agency,
plus all the other roles on your team. Not to mention if you don’t really have your messaging and your marketing dialed in, you’re just not going to be able to give them the direction that’s required. You’re going to be spinning your wheels. So if you were to hire an agency or individuals to do all of this for you, you’re going to be looking at a marketing manager,
funnel, creator, a content creator, a designer editor. You know, you’re, that’s already over $17,000 a month. And while I, I would agree if you could just hand your business over to someone who would do all of this for you and still turn a profit, that would be great. But most of us are not making that kind of revenue at the beginning.
It’s it’s too high for that to make sense. So there’s a massive gap. And that’s where we come in, where do it yourself course ends and full done for you, support begins. So fill that gap. Unlike other course, creators that are maybe coming to you with a narrow perspective of one solution that worked for them. And they’re telling you,
Hey, do it this way. That’s not reality. What usually happens is it worked for them four or five years ago, but the landscape has totally changed or it’s a different industry is just not going to apply to you and your situation. And although it did work for them, they’re not in the weeds. Like we are running a multiple memberships, launching memberships for clients,
teaching students, how to launch their memberships and seeing what works and what doesn’t on a daily basis. So inside the academy, what we help you to achieve is a set of milestones. So we’re going to help you identify who you’re working with. You need to know your ideal customer better than they know themselves. You’re going to speak to them and they’re going to go.
How did you know I was thinking that you’re going to identify the demographics that matter the ones that don’t creating your irresistible offer. That’s the shut up and take my money moment where they, where it’s like, you know exactly what they need and how to speak about it, how to package it in a way that it sells itself. You’re going to complete a blueprint with us that helps you with all the key decisions,
the name prize contents, the style of your membership, the start date, all of those things. You’re gonna create a launch plan. So that’s how you’re gonna sell your membership. Not just the first time, but in the future. So what type of launch you’re going to do is it webinar challenge, flash sale, high ticket sales application depends on what you’re selling and then launch your membership,
get your OGs and start making money and then assess and improve. So again, a living, breathing organism, how did the first launch go? This isn’t set it and forget it. Walk away. It’s improving and changing and pivoting all the time. So creating a customer retention and growth plan. So how, how are you going to keep those members happy and paying you over time?
Do you know your numbers getting really clear on what amount you’re required to hit your targets, getting you to six figures plus with your membership. When you’re at six figures, you’re, you’re ready to graduate from this program. So you don’t need another course. Creating recurring revenue in your business is a dynamic process. It’s not set it and forget it. Having that support on a daily,
weekly or monthly basis is really the key to your launch and growth. And it’s the one thing that will actually make an impact. So how do we help you get there? So while we do provide you with trainings, they’re proven to work. Our pastors rave about them. You will now also get the expert guidance each step of the implementation to help provide you with feedback and make key decisions and help you keep moving.
So you get an entire support team. This includes an account manager, a strategy coach, access to our tech team, me and our amazing academy community, where you have other membership, creators and course creators in there that can support you. So what you get is the following. So bi-weekly one-on-one calls. That means every two weeks you get a one-on-one call,
not group call with your strategy coach designed to help you hit your milestones, make your key membership creation and launch decisions and keep you moving forward. You get to submit, you get direct access to me every single week, we do live zooms open. You know, you can ask me anything. We discuss it every single week and do an hour long,
at least call with you. You get to submit any tech issues you have and get a personalized response. So this is not just a live tech library. You get to actually say, Hey, what do I use here? What can I, you know, I’m getting stopped, which platform do I use? Whatever, submit your issue. You get a custom loom video step by step,
whatever you need to get you through that you also can ask anything inside the exclusive community group and our whole team is there so that there’s never a day that you can sit there not knowing what to do. So also we do include a course. It’s not just a course, but we do give you in the tire a seven module course, you can see here,
everything you need to know from creating your offer, validating your idea, doing your first launch step-by-step videos, PDFs, worksheets, templates, swipe files, how to, you know, do a webinar challenge, how to scale your membership, creating consistent content. So you’re not just like, you know, I can’t keep up with the, you know, the,
the marketing content and the course content inside the membership. So how to do that in a system that works setting up a high ticket sales funnel, that’s for those of you doing coaching programs that are, you know, higher price point, different model, different funnels is how to do that. Inside the academy is the full course. Plus unparalleled live personal support.
This has been evolving for the last two and a half years. The full value of this, including 90 days of support. Plus all the bonuses that I’ll tell you about in a minute is over worth over $11,000. So we are offering it today for 6 97, plus two additional monthly payments of the same amount or option two. You can pay in full and save almost another $200.
Either option. You get all the bonuses and either option is $500 off the regular price for the next few days only. So the team has put the link there it is membership masterclass.co forward slash offer. And we do have one very special, fast action bonus. If you join while we’re alive, I’m about to go through the bonuses and all your questions.
But if you join while we’re still alive, I will personally say with you and do a business audit with you, which is an hour long zoom, where we go through anything that you want. So basically you get me for an hour for free as a bonus. If you joined before we’re done here today. So who is this for those of you with an existing audience and existing membership site,
or if you’d like to start your business online. So either if you’ve already started one or you want to start one either way, if you’d like to take your service-based or local business online, this works really well. Here are a few examples of professionals that do really well inside the program is not an extensive list of every single person, but this’ll give you an idea.
So health coaches, nutritionists, acupuncturists, musicians, artists, a brand new business owners, experienced business owners, wellness professionals, lots of like fitness, Pilates, yoga. You get the idea of course, health coaches. I think I said that. Yep. So this is not for those of you who think you can get rich quick. You’re going to like launch this thing and,
you know, go to sleep and wake up and be a millionaire that is not reality that if anyone is telling you that, that’s how it works. It doesn’t, if it looks like it happened fast, you didn’t see the 10 years leading up to it. Like that’s just how it is. It’s not for the sampler who is not committed to long-term growth and treating this like an asset that it is.
It’s not, if, if you’re just selling physical products, this is not the best course for you. And if you are just doing brick and mortar, if you’re just doing in-person, this is, this is not the best program for you. This is Fiona. She has a program called shining, beyond shy. She says, I now have clarity with my whole business that I didn’t have before.
I’m ready to move forward. Grading a membership program from a clear space of what’s required. Monesia has a membership called the gift of the spirit world, launched it recently for the first time, welcomed 23 OGs in at $97 a month. And he’s adding now a premium VIP level and launching relaunching. So you get the entire membership launch academy course, plus 90 days of live support included with your purchase.
At the end of 90 days, you roll into a month to month membership of 1 97 a month. You can cancel that at any time. So this is basically, as I saw a question, come in, how long is it? Well, as long as you need minimum 90 days, so you get 90 days included with your purchase and then you can stay in as long as you need to,
you get lifetime access to all the course, the recordings of your calls, like everything that we do during that 90 days, including the full course, you get lifetime access, but the live support that’s included is 90 days. And then you have the option to continue on as long as you want. So once again, it’s 6 97 today, a two additional monthly payments,
or you can pay in full for 1897 in both options are $500 off for just the next few days. So now let me tell you about the other amazing bonuses that you get included with the program, whether you pay, however you pay. Number one is the stop. The scroll, how to make scroll, stopping videos. This is a step-by-step training gives you the exact steps to create your promotional videos.
So like what topics, you know, how you come up with the idea, how you film it with just your phone, no fancy equipment, how you edit it, like step by step, how to create scroll, stopping videos. That’s bonus. Number one. Number two is learn how to stand out, sell out and unlock your promotions. So this is an entire marketing system that’s going to help you audit your promotions,
figure out how to unlock the power of what you’re already great at and figure out if something’s not working where the breakdown has occurred. You also get all of our exact swipe files. So the, the launch scripts that we’ve used for the OJI launches templates for webinars like D like this, the PowerPoint or keynote slides, you get all of our swipe files and templates,
a super pack that you can use for your scripts on your emails, landing pages, social posts, all of that. You get a, as a bonus inside the course, I’m also giving you a crash course on Facebook and Instagram ads to use for challenges. So this is a big learning curve that we’re cutting for you, obviously, a lot to learn with paid traffic and paid ads.
So I have gone through, and step-by-step like, just what you need to know, and step-by-step make it super simple. So you can start running ads when you’re ready for your membership. We also given you financial stability creator tools. So you shouldn’t be guessing if you’re going to make a profit or not. We give you a launch runway, worksheet, retention,
rate, lifetime customer value calculator, all of that, along with instructions and how to use them. And we want you to know that you have a hundred percent money back guarantee. If when you get in there, you don’t get immediately two times what you’ve paid, or at least, you know, twice you’ve paid the first week in training support, facilitation to add a membership to your business.
We’ll happily refund you your money back and full. You don’t have to do a song and dance, or what’s your work or anything like that. No questions asked, just email us by midnight on the seventh day after your purchase. And we will issue you a refund. No problem. So to recap, everything you get inside the membership launch academy, seven modules of incredibly valuable core content trainings.
One-on-one private coaching every two weeks with your very own success coach, weekly live Q and a with me every week, obviously weekly every week tech team on top personal support for any tech questions that come up anywhere, you get stuck, exclusive access to the academy for 12 weeks with other membership creators and all the bonuses that we went through. When you click that link,
you’re going to see this order form come up. You can choose either the full pay or the three pay. That’s a three monthly payment option or the full pay, both options come with everything. It’s just a way for you to pay it over the course of three months or to pay in full. What do, whatever one works better for you. Once you fill that out,
you’re going to go to this page that has a welcome video from me. And two buttons. One is to bulk your orientation call. So we get you set up with your account manager who shows you where everything is gets you started and your link to the private Facebook group access to the full course. You get immediately that comes to you in email with your password and stuff.
So make sure you go check your email to get your login for the course. So we’re going to start answering questions now, and I want to make sure that you get this fast action bonus. If you’re interested in it, how do I turn this back on? There we go. So Becca, We have so many good questions here. I, I think let’s start with this question.
Do you work with people overseas? Beth is in the UK and wants to know if you have, Of course, we actually offer our group cute live Q and a every one, one week for that’s good for Australia and Europe and the next week, that’s good for Australia and the Americas. So we have an international audience. I do not think I sound Australian,
but I live in Australia. Do I look at the shadow? But I, so our times are always good for Australia is my point, but it’ll either be good for America or Europe, depending on the, and you get the replays and you can ask questions anytime you also get your one-on-ones obviously at a time, that’s good for you. Awesome. And Patricia wanted to know if you help with the actual content ideas.
I love that. I love going through content idea. So we have the, the, the difference in our program is it’s very much customized. So anything that you want help with. So whether that’s an idea or a launch strategy or whatever, you have both your one-on-one coach, the whole community, you can ask inside the group, or you can get on the weekly calls with me and we can brainstorm.
So yes, absolutely. I love it. And there was a lot of curiosity about what a business audit is. Tell it, tell us what a business, What I, one of my superpowers is looking at your idea as a whole. So where you see your membership fitting into your overall business. And what’s cool about that is I can S I can sort of stop you if you’re going down a direction.
I’m like, Ooh, you might want to think about doing it this way instead. So that’s one thing we can do business audit, basically. Like, let’s just, let’s just talk and go through anything you want. Amazing. I’m in had a question about she’s, they’ve just moved from Saudi to Turkey and they don’t have a database. So what should they do if they want to create a membership?
So again, I wouldn’t wait until you have a large audience to launch your membership. You want to be doing both simultaneously. So you want to start by discovery. Like who’s like, what are people asking you about? What problem can you solve inside your membership on an ongoing way? Put the idea out to whoever you’re currently connected with. So that can be just the,
you know, friends like ask people to spread it for you. Like, you all know people, you don’t have to go like, create a database for this. It’s really about just getting it up and running and getting people in your first launch. I would say set a target, like a minimum number, get them in and start working with them and create the content around that while you’re then also simultaneously building your audience,
because what’s going to happen is you’re going to have that information. That’s going to be so valuable for your next launch. You’re going to be able to speak directly to your future members, because you’re going to know exactly like what’s keeping them up at night. What are they struggling with? Like, what are their desires, all of that. So you,
you’re going to be growing your audience all the time, your, your database, lots of ways to do that. Organic paid networking affiliate, like all the, all the ways that you grow your audience, but whatever you’re doing to grow, you want to also have your membership, you know, started as soon as possible working with people. So that’s,
that’s how I teach it. I find that like, that’s why one of our mistakes is that people wait too long to launch, or they think they have to grow this big audience, but then they end up, you know, having an audience of non-buyers or it’s not a good fit for their idea. So I don’t like waiting until you grow a big audience first.
Amazing. So just to recap on that, like, do I need to have anything ready or how big of an email list do I need to have? Yeah. You don’t need to have, there’s no minimum where we all start where we start. Right. So there’s no minimum and you don’t have to wait. Like you can all put, you could all do the O G launch strategy right now.
You all have an idea. Right? Amazing. And Norma wanted to know more on like, getting your specific niche or topic. Like she tends to get really broad and it gets lost. So what, what advice would you have for her? My advice is to do interviews and get five, if not 10 people on the phone or on zoom and literally ask them questions.
That’s what I would do, because what you’ll discover is people don’t have general needs and problems. They have specific ones like, think about yourself. You don’t just wake up. Like I have this general problem. It’s like, you have specific needs, specific problems. So if you talk to at least five people and not just random people, but people that you are,
maybe they came to a class with you or did a session with you or, or they fit sort of the demographic of someone you think would be a potential good customer or, or member inside your membership, get them on the phone. This is not a sales call. This is just literally get them on a zoom and talk to them about what’s going on in their life.
Just ask them questions about their life. We have a set of questions inside the academy to ask, but it’s like, you know, what is there, like if they had a magic wand, what would they change? You know, what’s their biggest problem right now in regards to whatever the issue is, you’re working with people on and listen, you know,
really it’s about listening to people and finding out what, what they’re struggling with that. And then what you’ll do is like five of those 6, 7, 8, you’ll start to see a thread. You’ll start to see something that they have in common. Again, everyone who does this is like, oh my gosh, like, that was really hard. Sometimes they’ll say,
oh, there was a lot of work or it was really hard, but I’m so glad I did that. Shauna who just launched her, her membership. She said, you know, that was like some of the hardest work I’ve done, but it was so valuable. Betsy, who also is launching her membership in like the body weight loss space. She did the interviews and she’s like,
wow. You know, hearing from in their own words, what they’re struggling with, it’s like, they’re writing your marketing for you. You know, it’s so easy. You could just like, you take exactly their words. There you go. There’s your sales page. There’s your, you know, promo. Hi, Patricia. I have one more question.
I know she has to run, but if we can bump this up, I don’t really know how to translate what I do into now into an online membership. Well, what do you do now? We’re not sure She has to run Yoga and fitness. Okay. Yeah. We have lots of yoga, Pilates, fitness people. So, and again,
how do you keep this very simple, one of our current members, very not technically savvy, like she doesn’t have a studio with, you know, camera com or anything like that. People aren’t going to join your membership because you have the best lighting and camera and sound like. It’s really about the results that you’re helping them get. And having a small group at the beginning means that you get to spend more personal attention with them and serve them at a really deep level,
which is gonna, you know, H how did they get so lucky. Right. So, so how does start is really, it’s great because you already have people that you’re working with. You just need to start working with them online, or maybe it’s not them online, but it’s someone like them that can’t get to you. So the cool thing about online,
obviously there you’re reaching a wider audience that can’t necessarily come to see you in person. So what is the value of that for them is where I would go. So really emphasizing like, Hey, you know, you might’ve been wanting to try out a, whatever it is, again, get very specific with something like a yoga or a physical thing. Getting specific on the part of the body works really well as a lead in not for your whole membership,
but let’s say you do like a seven day challenge on like how to touch your toes or, you know, back pain or something very, very specific that really helps get people in once they experience it. You know, what a lot of you that weren’t in the online space for education and stuff with COVID, you had to start doing like tele-health and coaching Alliance stuff.
And then what happened is people were forced into the online space, but then they were like, oh, this is kind of nice. You know, I could like, you know, roll out of bed and do this and not have to drive and get parking and blah, blah, blah, childcare, all of that. So people have really started to embrace the online space.
So I would see, like for you, you’re going to have to play around with how do you, how do you make it work? Like with the equipment, where do you want to Eaglesoft, blah, blah, blah. And you’re going, it’s, it’s a work in progress. You’re going to have to just start working with people, start getting them results and then improve as you go.
So I would start with a very specific quote, target or problem that you’re doing with people as a lead in something like that. Like Bonnie did with her, her group, a very specific challenge that invited people to start working with her online. They got a taste of that. And then at the end, she invited them into her program. So it’s like an easy transition because they already starting to know what it’s like to work with you.
They get to know you, your personality, your teaching style. They’re starting to get a quick win, like something that they can achieve in five days or seven days or 30 days. And so they’re starting to get encouraged and get results. Amazing. We also have a question from Danielle on how to launch a membership while still promoting classes, et cetera,
without overwhelming or turning people off. I don’t recommend it. Like I re I know this is you guys that are doing all, all the different things. Yeah. That’s why I say one thing, one thing to focus on and she’s like, LOL. Yeah. And gosh, The least popular answer. I mean, okay. So, and I,
and I do work with a lot of people that want to run different promotions of different things at the same time. And that’s why I’m like, always like, oh, can we just like, can we stagger the promotions, at least give it a little space? And if not, like how, like, how can they lead to each other’s I would really think strategically about that.
So you’re not cannibalizing your offers. The worst thing to do is give someone like an easier, cheaper way to think that they’re going to get the same results, which isn’t really fair for them. Like, for instance, if I said to you, you can come join me inside the academy, do at least 90 days or come to me for like,
just the weekend. And it’s, you know, a 10th of the price and it’s shorter time, which one would you choose? Of course, everyone wants the results faster and cheaper, but it doesn’t mean it’s reality. So I, the worst thing to do is have like your, your actual membership and then offers like something smaller and, and, and a lesser time and money commitment.
They’re just going to go for that. I mean, it’s human nature. You’re gonna, you’re gonna go, oh, well, why would I, why would I have to invest? You know, when I could get it so cheap. So I would definitely stay away from anything that is the same or similar topic. Like if, sorry, this is a long answer,
but I feel like maybe a lot of you’re struggling with this. If you have to do multiple things, make them very different. So it’s very obvious to people like this is this, and this is totally different if that helps otherwise, I would just really give it a lot of space so that it can be like, you know, the thing, you know,
people want to work with you. This is how this is how this is. It like really go, go there. Okay, good. It helps welcome.<inaudible> This isn’t really a question that Suzanne put it in the chat. And I just thought it was so cool that we needed to read it out loud. Suzanne said I was in the membership launch accelerator two and a half years ago.
That was already awesome. And so valuable. This is for sure guaranteed success when you stay with it. I didn’t launch them because they waited too long and believe my inner critic too much. So I wasn’t good enough. And I will definitely launch next month, done victimizing myself. I just saw where they were the most. It’s amazing. And you know what,
so we, we did this just with the course and we did it at cohort style, which was like six or eight weeks in a row. So when she was in, that’s how we did it. And the reason why we’ve changed it is exactly that what we found is that sometimes people get stuck and like a little bit obsess over one, one or more of the key decisions that really like,
they can’t move past that. And then they go through the whole program without, you know, getting unstuck. So that’s why we’ve added so much one-on-one and personalized support, whether that be tech or inner critic or whatever. So we, we recognize that people were getting stuck there. That’s why we’ve added so much of the support because like, it’s sometimes just a conversation and it,
the aha the light bulb goes off and then you can move forward. And that’s where we really want you guys to be is taking a messy action, you know, moving forward, even if it’s not like perfect and not ironed out, but you’re learning as you go so good for you. I’m excited to hear how your, your, your new launch goes then.
Yay. All right. Just a couple of really quick pragmatic questions. How much time per week. Okay. So we do have members that are like busy, right? They’ve got businesses, I’ve got other things. I understand you, you know, you probably, aren’t just like laying around with, you know, on a beach. And this is like,
all you have to do, but if it is good for you, but those of you who are busy, you have full lives already. I would say five to seven hours a week minimum. So meeting like one hour a day, but not just watching the course, the trainings, the videos, like what I would prioritize there is the live support,
asking your questions and taking actions. So that hour, a day needs to be of learning and implementing. So taking in information and advise and executing it in your business. Because without that second part, it’s just a, it’s just a theory. It’s just ideas or just information. It’s like, we, we probably a lot of you like myself, love to learn.
That’s great. But you need to actually put this into practice in reality, in order to get any, any kind of feedback for how it’s going to work inside your business and to actually get results. Right. So I would say five to seven hours a week, minimum learning and implementing. So both Nice. And our last question, and we did kind of cover this,
but just because I know people are thinking about so many practical things, I think it’s good to reiterate. How long do you get at? Okay, so you get lifetime access for the, to the course. That means that the lifetime of the course. So you can have that forever, that doesn’t expire or anything, all the bonuses as well, you get lifetime access to the live support.
Obviously we don’t give you forever. That would be, you know, we’re 80 years old on a rocking chair still. Now it’s 90 days included with your purchase. And then you can stay as long as you need to on a month to month basis. So what you get is the first three months and that’s included. And then at that point, actually the first thing that we do when you come in is we design with you a like,
which track you want to be on? Like, are you cause there’s different people with different styles, right? Some are like, like I’m going to go like fast track. And some people are like, I need a little bit more time. I’ve got a real busy schedule or they want like the lazy river, you know, it was like, which path is right for you?
And that’s what we, we lay that out with the milestone. So it’s about reaching those benchmarks and moving you forward at the pace that’s right for you in your life and business and all of that. So, so that’s what we do first you, so based on that, we know how fast we’re going to, you know, kind of move through,
but you do get 90 days included and then you can stay on month to month, as long as you need to. Amazing. We’re done with this. Anyone else have questions that didn’t put into the chat? Danielle wouldn’t really be able to launch anything until August with your schedule. That’s okay. So, you know, it’s like we don’t have to live launch during the 90 days in order to get you,
you know, get your plan, get your schedule, get all of that. Your new website is going to be up and running. We created a, a website for Danielle, so that’s going to be good. You don’t have to worry about that. And yeah. So if it feels like not right time for you to launch, that’s okay like this,
this may not be the time for you to launch, but it may be the time for you to plan your launch, get your, your interviews, you know, dialed in like really figured out what you’re offering, like all of those things, and then be set up to launch in the future. So. Awesome. Well thank you all for coming live.
Thank you, Rebecca. Thank you team. Thank you, Sarah. And thanks everyone for being on and participating. It was my pleasure to get to hang out with you all today. Awesome. We good to go? Thank you all. I’m going to wrap up and see you. Hopefully some of you inside the academy. Bye for now.