The best way to work yourself up is by trying to handle future problems that may never actually occur.
Solving problems and getting creative is part of (or a lot of) your job as a business owner… and you can’t really avoid that.
In this episode we look at what’s underlying the need to worry about the future problems and how to have the trust in you to handle whatever arises.
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Hey, Hey. Hey, welcome to the show. Oh my goodness. I just sounded like fat Albert, do you ever make references to things and you think like I’m getting very old? No one actually knows what I’m referring to.
Hopefully someone out there knows who fat Albert is and gets my reference, but I just, I’m starting to feel old. I like, especially in online marketing and those youngsters, all Nour phones, Facebook is now for old people. I’m an old person. So I can say that Facebook is for old people. Instagram is kind of for medium, medium to old people.
Tic talks for the youngins. I think things like, I don’t even know if anyone does Snapchat anymore. Twitter’s like for ancient people. And yeah, sometimes I just feel like, I don’t know. When did that happen? My children are turning seven soon, but I have friends who are the same age as me. And they have, you know,
grown, grown children. They’re like in high school and beyond. So I don’t know where the time goes, really. Except that every day I’m trying to beat the clock before my kids get out of school to get all the things done that I need to get done. And they just keep waking up earlier and they don’t go to bed any earlier. So you lose that little window.
You, you moms and dads out there that have younger children know what I’m talking about. Like there used to be this little window between when I would wake up and when the kids would wake up and I would have like, quiet, no, I need my window back. Anyway, we’re talking today about handling future problems. That may never be like,
you know, the fact that my children might never give me my window is a future problem. That may never be no. So the best way to work yourself up into a tizzy is by trying to handle future problems. And by the way, we don’t even know if these problems are ever going to be real problems. And I see this all the time and it’s like,
people are trying to handle or solve things that haven’t yet occurred thinking that somehow they’re being well-prepared or that they are being smart or that they, I don’t know, they have to do this. And I think it’s like, okay, so we’ve all done this, right? It’s like, you have a whole conversation in your head with someone else, but it’s in your own head and you’re predicting,
what’s going to happen. You’re answering for them in your head. Then you’re answering a different way in your head. And then you’re answering that. And you’re just applying. You’re like, I’ll get them from all angles. If I just think about this long enough, you’re trying to figure out, okay, if this happens, then this is what I can do.
Or if this happens, how will I handle that? Or this is like a worst case scenario, but that’s really negative. So let me think of the best case I’m making myself laugh because I don’t do this at all, but you’re trying to predict future behavior of other people. You’re trying to predict things like world conditions. And we obviously don’t even can’t predict that or think about that.
So we’re just like assuming that everything will stay the same, which it doesn’t. So for example, it’s like relying too much on a staff member. Like let’s say you get in a really great staff member and you’re like, oh my gosh, she’s the best she does everything I ask her to before I even asked her to do it. And so you start relying on her more and you start giving her more work.
And then one day you wake up and be like, whoa, what if she leaves? Right. Future problem. That may never be. And you start trying to prepare for that. Okay. If she leaves, I’ll have to find someone like her, but how will I ever do that? And maybe I should get a second person in case the first one.
And it’s like, oh my God. Or for instance, this whole topic came up because someone inside the membership launch academy asked a question about how to, well, basically he got very nervous and worried and scared about starting his membership because he started worrying about how he was going to handle 10,000 members. And he hasn’t even started the membership. So right now he has zero.
And he’s worried about what am I going to do when I have 10,000? And he’s literally in a panic about 10,000 members, but he has zero. And I was like, look, let’s get one. But the problem is there is not a way to handle 10,000 people when you don’t have a membership. Yet. Now there are certain things. And I think the way where he was coming from was he was living in the future.
Like it was at first, it was a very exciting thought, Ooh, 10,000 people. And then he does math 10,000 times, whatever he charges per month, I can’t remember. And he starts to explain his head starts exploding and he’s like, oh, this I’m making this much money a month. And then he starts to, and that was exciting.
Right? And he’s like, woo party. And then he started thinking, well, how am I going to actually fulfill what the members are getting at that level? And that started to stress him out. And then he started taking, okay, how is the platform going to work? Like, does the technology work? Does the technology even exist? And he started freaking out a little bit more and it’s like,
okay, hang on. And I said, look, the way that we would handle that quote problem, which by the way, as far as problems go, that’s a pretty good one. The way you handle a problem of 10,000 members is not relevant or applicable when you’re starting your membership. It literally would create another problem because how I would advise you,
if you were like Laurie and I’ve got, you know, 5,000 members and I need to increase to 10,000, it’s like, okay, no, we can kind of look at what you have, what you need. And the advice would be based on the projection that was likely to occur. You can anticipate a certain amount of revenue, which means you could maybe do a custom build.
You could do your own complete custom built platform that serves every single need that you have. And you would have the money to support hiring that level of programmer who has done this before or investing in a program that exists already. Maybe it’s not a custom build, but it will handle the volume that you need to handle. And it’s going to cost you,
but that’s okay because you have that much money coming in. And then you’re going to need staff to support that many members you’re going to need multiple customer service staff, probably full-time, but you can hire full-time staff to just serve your members. Because again, you have the revenue and you can support that cost and that expense. But if you, if you’re going to tell me that you have zero members and we’re going to treat it like you have 10,000,
what’s going to happen is you’re going to create an actual real life. Current problem called a hole in your bank, on your hole, in your pocket and debt, because you don’t have the revenue to support it. And you don’t have any actual proof that you’re going to need it anytime soon. So let’s look at what is actually right in of you.
And let’s create a solution based on where you’re at right now. And you can do that in a really simple way. You can put a call out to your audience, your social media, your email list about your membership. And it’s almost like a letter of interest like, Hey, who’s interested. And then you gauge the response based on, you know,
how many people say me, right. And they know it’s not going to be a hundred percent that sign up. So you go below that. But I guarantee you, it’s not 10,000, not when you’re just starting out. And your whole database is Le you know, one or two or 3000, like you’re not going to start out and just go straight to 10,000.
So, and if you do, please let me know what you did. Cause I need to know. Cause I’ve never seen it happen. Right? But this is like a future problem that may never be, and the problems or growth strategies, more so than problems that you would implement it. And that you would use at that level are going to be easier than they wouldn’t be now because you will have grown already.
So it’ll be more like, how do I go from 7,000 to 10,000? It’s not zero to 10. It’s going to be more like, how do I go from 10 full-time staff to 15? It’s not a complete new system. Right? So I think that what is underlying the need to worry about future problems? I mean, that may never be,
is somehow a lack of trust in yourself to handle. Whatever’s going to come up, see if that resonates for you. But when I was looking at this, I’m like, why is it that we try and handle future problems? And we don’t even have a reason to believe that they would ever happen, but we feel like we need to handle them anyway.
And what is that about? So if it is true for you, that there’s some level of lack of trust like that, you know, that whatever comes up, you’ll be able to handle it. Here’s a little homework assignment for you. I want you to make a list of all the things that you can think of that have happened in your life that were unexpected.
They were out of your control. They just came up out of the blue. And how did you handle it when they came up? So even little things like your, your kid gets sick when you’re supposed to go live on a webinar. This one happened to me. I think she, I think, oh no, she had lice. It was,
oh my God. I swear. Kids is like a daily adventure of, of current problems that you did not expect lice. It’s like, okay, I’m going live on this webinar. And I’m trying to get my kid out the door and she has headlights seriously. Or, you know, I mean, she just, my kid just broke her arm.
So it’s like, I like drop her off at school, get pulled into the driveway and get phone call. She’s fallen off the monkey bars and broken her arm and that wasn’t expected. Okay. So I want you to make a list of that. It’s like a in business, someone that quits like a staff member quits, or a client who, you know,
ghost, you doesn’t pay someone who requests a refund or a chargeback. When that happens, it can put your account into negative because your, your payment processor doesn’t retain that balance. So it’s like, it suddenly goes straight to your bank and starts sucking out funds from your bank. And you’re like, Hey, what? And if you have a big ticket client or product or class or something like that,
and it’s like, people put in a charge back that can not be good for your accounting. So it’s like, these things happen. So I want you to make a list of all the things that have actually happened in the past and in one column is the problem. The thing that came up, that wasn’t a great news and that wasn’t expected and it happened.
And then in the second column, how did you handle it? Okay. So what did you do in the moment? And then what steps did you do if any, in the future to handle future things like this, some of them, you just, yeah. I mean, it’s like your kid breaks her arm. Well, what are you going to do to prevent that you wrap them in a cotton ball and don’t let them,
you know, bubble boy is like, no, you can’t really, I guess you could do that. But then once again, you’re creating other problems or your kid lives in a bubble. I make myself laugh sometimes. Okay. So you, so you have your three columns. It’s like the thing that happened, how you handled it in the moment,
and then any steps, if it’s applicable to how you might handle it in the future or anything you could do to prevent it, or kind of be prepared. So you’ve got the three columns and now I want you to have a look and see, did you actually handle whatever came up? You did, right? You found a way to handle it.
And that thing that came up that you couldn’t have predicted, even though you couldn’t predict it, you actually handled it. You found a way and think about, look at this list. How creative did you get in order to handle that? Sometimes what actually happens is that because it came up in the moment and you didn’t have a chance to prepare or plan for this future problem,
that became a current problem. You actually had to dig into your creative resources and find a way to handle it, that you, you wouldn’t have been able to. And I think there’s a real gift in that. And not that we want to have problems, but as a business owner solving problems and getting creative is, is part of the job. Sometimes there’s a lot of the job and you can’t really get around that.
There’s no amount of future planning that will prepare you for every single thing that’s going to come up. And maybe that’s okay. Maybe the being the willingness to be nimble as a business owner and to handle things that arise, no matter what they are, it actually is a huge gift to have that level of trust in you. So what if that is what you asked for?
What if that is what you started requiring of yourself? What is, what if that is what you started cultivating in you is every single day more trust in you to handle whatever shows up, more trust in the universe that has your back actually, to not look at the thing that just happened as an affront to you personally, as something, the universe hates me,
it did this to me, but it’s like, okay, let me handle this. And it’s sort of like, if you didn’t see it as a problem, what would be the gift in it? And not to say that there is always a gift in everything because there’s not, I’m sorry. I don’t believe that there’s always a gift. Sometimes people are just crappy people doing crappy things,
but they’re, the gift can be that you learn to trust you more in your ability to handle whatever it is. And that you can start to acknowledge that you got through it, that it didn’t kill you, and that it may be made you more creative or more strong. And that remember that even if you have a somehow managed to come up with a level of preparedness for future problems,
doesn’t mean that those will ever occur. And it doesn’t mean that those solutions are actually appropriate for now. And like the person with the zero membership that was trying to prepare for 10,000, it sets you off on the wrong track. You actually need to look for the solution or the plan that’s appropriate for where you’re at today, not to solve a future problem.
And it won’t like most likely back to memberships get off on my like life tangent, but back to memberships and recurring revenue and courses and things like that in your business, you will likely be upgrading things along the way. And that’s appropriate. My personal motto is start and then improve and make it greater. But don’t wait until you have the time, the money,
the people, the database, the staff, the et cetera, et cetera, to start because it will actually probably be money wasted and time wasted. If you don’t start and have real life experience working with people and helping them solve the stuff, that’s up for them and inside your program, if you try and do all that in advance with like fictitious people in your head,
and then you find out, once you get real people in that, there’s actually, they have different needs. They have, you know, they’re at a different level than you thought you can waste a lot of time and money trying to, to pre prepare things in advance. That’s not actually going to work for you. And once you’re up and running,
you can grow and improve and change the systems and the platforms. And I think people are afraid to do that because they, they want some sort of solution that’s going to last them. You know, like this is gonna be my course platform. This is going to be my membership platform, you know, for good. And it’s, it might not be,
you know, it might be good for a year. Might be good for 10 years. It might be good for a month. And then you’re like, Ugh, you know, this isn’t doing what I wanted to and guess what? You can change it. We’re changing our email CRM. We’re changing a lot of our platforms because I, I know some girls buy shoes,
I buy a domain names. I buy, I buy URLs. I buy tech platforms and things. I’m like, Ooh, new bells and whistles. And it, and it’s, it’s gotten, I I’m, I’m going to have to admit my name is Lauren and I am a technology addict a little bit. So I’m, it’s very funny. I just kind of like get excited about new bells and whistles in technology.
And I’m like, let’s add this. That’s how this then I like, whoa, all of these little widgets really add up. Maybe we don’t actually need three different course hosting platforms and an email CRM that costs like more than my, I don’t even know what else do I have that cost that much. It’s a lot. This is not necessary. It doesn’t,
it doesn’t, it doesn’t cook me dinner. I could go out to a nice dinner every month instead of paying this email platform. How about that? That sounds good actually. Anyway, why was I talking about that future problem? Right. So handle, handle the thing that’s right in front of you and the solution, quote, unquote to that existing problem.
And by problem, I, I don’t mean like there’s anything wrong, but it’s like you have a need, you have a need for a course or membership platform and you have zero members. Well, look at what is in your budget for right now, based on how many members you think that you might have in like the next six months. It,
everything is movable. You know, you own that content or you should, don’t get yourself into a thing where you don’t own the content. You should own your content and you should be able to take it out and move it whenever want. And total side note, don’t give a technology platform, a percentage of your sales. That’s crazy talk you had to do.
Do you do the hard work of getting your clients and getting them results. You should keep the money and then pay them for their service. That’s my point of view. Anyway, I hope that this helps those of you. Future warriors and war warriors, not warriors, different, very different spelling and different words, future worriers and future problem creators from going too far into the future and trying to handle stuff that hasn’t happened yet.
I’ve done it. I am a recovering future problem maker. So hopefully making that list and having the space to acknowledge like the trust in you to handle the things that have come up already, that you’ve found a way to handle will help you a little bit. Thanks for listening. And if you liked this episode, please share it with a friend. I’d be super grateful,
helps me to get out to more people and serve them and contribute to their businesses. And I’m just grateful. Thanks for listening. Bye for now.