Holistic audience growth is about finding your style for building your audience that fits your personality and lifestyle.
If it is a constant struggle for you to implement a growth strategy – then that’s not the right method for you (even if it is working for someone else).
In this episode we look at:
Tune in to find out more! If you’re interested in the workshop, go to laurenmariecourses.com/grow
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Hello. And welcome back to the podcast. We’re talking today about audience growth, but before we get into this, I just have to say, this is such a great example of the chaos. That is my life because I, I have in the other room and you might hear him coughing a sick kid. This is life. It’s winter here in Australia.
Everybody is coming down with stuff. He was borderline this morning. We got him off to school. He seemed okay. And then I just got a call an hour ago to come run, pick him up. So in between meetings that I had booked in and this podcast, which I need to record, because yet again, I am behind, I had to go get my son and take care of him and he’s fine.
He just needed to be at home. Anyway, chaos. Like this is us as business owners. This doesn’t ever go away or change. I wish that, you know, we could just predict everything every time. You know what? Here’s the, here’s the secret. Every time I plan my day, it guaranteed, never goes to plan. Like I, Sunday night was, this is same thing. It was like, I had planned all of Monday and I was like, I’m going to stick to this plan. And I think both the kids got sick Monday morning and they both stayed home on Monday, which of course ruined the entire plan for my schedule. And then my computer broke.
So I was like, oh, that’s funny. Ha ha not universe. It’s like, you think you can plan, we’ll show you. And I just felt like everything was breaking. I’m like the kids are sick. The computer’s breaking. My laptop had already broke. So this was like my backup. And now I’m on my husband’s computer, which he keeps telling me to keep clean because apparently my fingers are too oily and leave oily marks on his desktop or in his little trackpad thing, which just makes me want to eat more popcorn while I’m working. It’s very bizarre. I’m like, not out of spite intentionally, but somewhere. I’m just like, oh, I think I’m just going to go get something very oily. Now. I’m not, I’m not trying to irritate him. It just kinda like, I feel like a little bit rebellious when he tells me not to put oil on this laptop and no, that’s not how my last computer broke. I think it’s all the rain. It has been like monsoon weather here and it just won’t stop raining. But anyway, we’re talking about chaos. We’re talking about audience growth and I call this holistic audience growth. So when we are talking about growing your audience, I don’t just mean on social media, but I do mean on social media, but I also mean your email list, your paying customers or clients, all of that growth growth of your business, getting new people in and nurturing those people. So what is the holistic part? Well, I started looking at how many people were not doing audience growth strategies because they thought it had to be done a certain way and that certain way really didn’t feel like them.
So I was like, you know, what, if it could be a holistic approach and holistic means relating to, or concerned with hole holes like w H O L E S not H O L E S or with complete systems rather than with the analysis of treatment of, or dissection into parts. So the audience growth system you choose, right? That’s part of your business should work with your life,
your personality, your system of business, like everything should work together. And if you’re trying to grow your audience in a way that worked for someone else because of who they are, and then you go and try and implement that strategy. And it’s like pulling teeth. That’s because it’s not true to you and your holistic audience growth strategy. So what I started doing and we’re going to have a live workshop.
If you’d like to dive in and learn more, you can go ahead and sign up. It’s going to be on June 21st in the U S 22nd in Australia. So you have time to sign up. It’s going to be laurenmariecourses.com/grow . You can take a look there at all the details, but we’re going to really dive into and workshop this together.
So it’s going to be, it’s an intensive, like working experience. So we’re going to, we’re going to go through material, ask questions and like, I’m going to give you, depending on which strategy you choose based on you, a game plan. Yeah, like a step-by-step okay. This is a strategy I’m choosing based on who I am. And here is step-by-step what to do to implement this strategy into your business in a way that’s going to work for you.
So what I see that doesn’t work is people hear about a strategy or they see someone else doing it and they try to copy it. A lot of times they see it on social media. So they think this is the way to do it. I have to post six times on social media, or I have to do a ton of Facebook and Instagram and lives or stories,
or I have to create like a PDF download and then put it in a bunch of Facebook groups or, you know, maybe they totally different thing. They see someone who’s a really good networker or connector and they are like a chatterbox, right? They’re just somebody who likes to talk to people. And there they’re like, okay, I’ve got to get out there.
I’ve got to really like start talking to people about what I do and really be social. And I’m not like an extrovert, but I can, I can force myself to do this and I can go and network myself and find connections and all of that. And all of that works by the way, all of those are legitimate strategies and they work for people,
but that doesn’t mean that they will suit you and your lifestyle. And I spoke to someone recently and she was really just getting burnout on whatever the strategy she had decided she needed to do. And it was just really exhausting. Her, it wasn’t fun for her. And I was like, you need to really find a strategy. That’s going to be at least fun enough or interesting enough that you’re going to stick to it.
You can’t just do it because you feel like you have to, and you’re gritting your teeth. And you’re like, you know, this better payoff, there’s better pay off. And it’s like, and it sucks while you’re doing it. Cause that’s not going to work. Long-term and you have to be in this for the long game. There’s no get rich quick scheme.
That actually is legitimate and real. Like it does take time. It does take effort. There will be trials and errors. You’re going to try stuff. Most of this stuff, you’re going to try. Isn’t going to work. Like, it’s just, that’s the reality of it. If you think you’re going to create one PDF and go on one podcast and post about it one time and have this total audience that you know,
then you can sell your offer to, and then you’re set for life. Like you’re on the wrong podcast because this is not what I teach. And it’s not reality. I don’t know that that happens ever for anyone. And it may look like that, but it’s like, you don’t see the 99 other things they tried that failed, like came before that.
So let’s talk about holistically choosing your strategy. But before we talk about that, I want to talk about growth, like audience growth and list growth. They’re equally important and they’re always important and you never stop either. One of these, what will change hopefully over time is that it gets more streamlined. You can outsource more of it. You can automate more of it and it doesn’t have to take as much time and energy from you.
But at the beginning, when you’re shorter on resources, it will take more time. That’s why I think it has to be fun. So audience growth would be more so the social media or podcast, listeners, YouTube, you know, viewers, people that are just watching your socials. They’re not necessarily taking you up on any offers, but they’re quote in your audience.
So you want to be growing that and moving them off of those platforms into your actual email list, your customer database, your paid offers, your list, lead magnets, your list, builders, all of that. So that you own that relationship. Because depending on what the platform that you’re building with your audience, you may not even know who those people are like on this podcast.
You’re listening to me right now. I have no idea who you are. All I can see is how many people download the episode. Or if someone emails me and says, or writes on social, anything to me, then, then I know who you are. But otherwise I have no idea. And even on Facebook and Instagram, when you see the views and you can see the likes and you can see those people,
you don’t own that relationship. So even if you do reach out to them, even if you do establish a relationship, air quotes on relationship, you don’t own that relationship because it could go away. And oftentimes does overnight. My husband’s account just cut, shut down because he couldn’t get in. It was like a security. It was like a privacy setting thing.
It wasn’t anything he did wrong, but it was like a glitch. And then he couldn’t get in. And then he had to report his own account had been hired because he couldn’t get in and they weren’t able to, or willing to so far help him and yeah, no more by by Facebook. So, and a lot of those relationships, it wasn’t for business.
For him, it was friendships, but that’s how he communicates with them. And it’s like, he no longer has that access that he did in it maybe sounds like, oh, that’ll never happen. Well, don’t count on it never happening. I know so many people who have lost their Facebook groups, Facebook pages, or you post too many times,
Facebook decides they don’t like that. You know, YouTube can pull your channel down. Like we just don’t know. And we don’t have control over that. And that’s very scary and dangerous to build a business on something that you have absolutely no control over whether or not it stays around even to the next day. So yes, you want to use the platforms.
It’s free reach. It’s free attention. Like you want to use it as long as you can. And as many ways as you can, that are fun for you, but don’t depend on it or create your business solely based on it, because it literally could be gone the next day. So you want to be always moving those people over to your database,
your email list. So that’s where you get those lead magnets, freebies, whatever that is. And so you’re growing your list and you’re growing your both are important and both need to be a strategy that you develop and, and look at constantly to see if it’s working and to see what else is out there that you could be doing. And it doesn’t ever stop.
So even the biggest, biggest businesses are still doing, you know, customer acquisition. So whether that be, you know, something that you pay for, or you do it organically, or you do it more one-on-one, there is a way for you to grow your audience. That’s going to feel like you, and it’s going to fit into your personality and your lifestyle.
And that’s where this series that I’m going to be doing here on the podcast. And also in the workshop, we’re going to really dive into discovering what that is for you and using that to its fullest. So when I was building my acupuncture practice, I went to networking events. I hated going to networking events. I hated it so much, but I forced myself to,
because I was in a new town, I didn’t know anybody. And I had a new practice and I was brand new and acupuncture. I didn’t know anyone. I didn’t have any clients. I was like starting from zero. And I knew that that was going to be really important. We didn’t even have Facebook back then. That’s how old I am.
But so we didn’t have those options, but it was like if I had to go back and do that today to grow my business, I think I would just go get a job. Like I would not be an entrepreneur if I had to do that because I hated it so much. And I think I talked to people too, that, that have that same energy around,
you know, posting on social media. And they’re like, I just can’t pose six times a day. And I’m like, who told you? You had to post six times a day. Oh, that’s what you’re supposed to do to grow your audience. I’m like, well, that’s one strategy, but there’s also ways of doing that. That doesn’t actually involve your time and energy,
which we did an episode a little while back on stop consuming, social media, that you can check out if, if you’re feeling like that’s you and it’s just like eating your life away and your, you know, your life and your soul. So, but it’s only just one strategy. There’s so many different ones. And inside our membership launch academy,
we have these conversations, a lot about other strategies that are w equally as, as good, and also would be better for you in certain circumstances, especially if you really hate doing the one that you’re trying to do. So questions, what is fun for you? What do you actually enjoy doing? And I mean, not just in your business, but like in life,
what do you enjoy doing? Like what types of activities is that being out in nature, being active? Is that being social? Is that being restful and introspective and reading? Is that writing, like, do you just enjoy writing? Do you like singing? Like what do you just enjoy doing for the fun of it? And chances are whatever you answered there,
there’s going to be a platform for showcasing you. That’s going to lend itself to that type of thing. Now you might think, well, I’m going for a hike in nature. What does that have to do with audience growth? Well, I wonder, you know, there’s probably not a lot of people out there. You might run into some, so it’s probably not networking,
but there are videos you can do. There are, you could take a notebook and write, I have a student who would batch record her yoga videos and then unplug and go off hiking where there was no cell phone reception, you know, for a few days. And her business was able to continue growing and moving because she was just organized that way.
So think about number one, what’s fun for you. And how can you use that to showcase your unique strengths the best? So let’s think about modalities for getting information out to the world. So what types of ways do we do that? We have spoken word like this audio, which obviously radio shows, podcasts, interviews, talking to people. That’s how you use your voice,
like your literal audio voice. If you are comfortable on camera and you like showing up on camera and you feel like that is a good way to connect with people, then obviously video is super popular right now, really easy to get traction using reels, especially if you’re on Instagram or if you’re on YouTube as always. Video is, is very works very well there.
Of course, Tik TOK is all video as well. So that lots of channels for video, if you’re a writer or a reader, blogging, writing articles, PR you know, getting your message out and, and to the world in a long form written way, or in a series of written pieces like email series or newsletter series or blog article, different pieces that would come out periodically in magazines or things like that,
having a column. So writing, obviously, so writing audio video, and also just not creating content, like there’s other ways of growing your audience. So referrals and really leaning into those personal connections. Like if you’re an expert in your field, really using your expert knowledge and showcasing that. So think about what platform or media you would like to use.
And also, what can you commit to doing consistently? And again, if you find it at least a little bit fun or fun in a different capacity that you hadn’t necessarily translated this business, but you enjoy, let’s say writing or reading just as a hobby. Well, let’s apply that to your business. So starting to write and read and research for your business would be an easy transition.
So why don’t you lean into that? And you’ll be more likely to commit to it. If it is something that you find more fun, more enjoyable, easier, less like putting daggers in your, in your eyes like me with the networking. It’s like, oh my gosh, I’m I was just always glad they had alcohol. Cause I’m like, okay,
at least I can have a drink while I’m doing this torture. But anyway, so if it’s a constant struggle to do this thing that you’ve decided to do for audience growth, that’s just not the right method for you. Even if it is working for someone else, it’s just not the right one for you and you don’t have to do it. There are so many choices we’re going to get to go through six different strategies.
And we’re going to really dive into this inside the holistic audience growth workshop. But I would just want to encourage you to let go of the idea that you have to do it in a certain way and that you have to do it like someone else told you, or that maybe if you aren’t doing it, you think it’s going to take a lot of time or a lot of effort,
or it’s going to be hard because there are ways of creating batching. There’s ways of creating this so that it works with your lifestyle. So you’re actually using that same thing that you’re doing to build your audience while you’re doing other things in your life. So there’s like documenting what you’re doing. It’s like, you’re already making a smoothie. So you’re now going to just film the making of this movie,
right? It’s kind of an obvious one on social media. People do a lot, which is just showcase their day and people get to know you, especially if you’re showing what you’re doing inside your office, or if you’re a health coach and you’re showing maybe some healthy tips, and it’s just something that you’re doing anyway, take out your camera and document it.
That’s an easy one. So I think something that’s going to work with you and your lifestyle and your personality. You will actually commit to that. And you will actually see results from that because you’re going to be willing to show up and do it consistently. My podcast manager, she asked me yesterday, do you, does it still work for you to do two episodes a week just asking.
And I love the question because she knows that I’ve been behind on my recordings lately, mainly because of the kids and the season and all the holidays Australia, but anyway, and finding it difficult to find the recording, not too much the computers like computers, kids anyway, but it’s not that I don’t enjoy actually recording the podcast. I love doing these episodes.
And I love hearing from you guys that you’re getting value from them. And it makes me feel like I’m not just sitting alone in my room, talking into my mic, which is what I’m doing, but that it’s actually making a difference. So for me, it’s like, yes, I still want to do two episodes a week. I just need my kids to be healthy and no more holidays.
So anyway, we are going to dive into strategy number one next time on the podcast. And if you haven’t yet checked out laurenmariecourses.com/grow for the upcoming live workshop. Thanks for listening. I’ll see you next time.