Strategy number five in our Holistic Audience Growth Formula is for those social butterflies that love to connect with EVERYONE!
Let’s take that engagement to a new level and use your natural capacities to your advantage.
Tune in to this episode to find out more!
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Strategy number five, I call the social butterfly. I don’t know why I said it like a socialite. This is for you. If you love engaging and chatting with everyone everywhere all the time. I am not this person. I freely admit if you’ve listened to the podcast, you will know this. I am an introvert, introvert, introvert with an introvert inside of an introvert enough about me.
If you do, and you love engaging and chatting with everyone everywhere all the time, you’re going to use that to your advantage and growing your audience. You’re listening to marketing chaos, episode number 1 29. Welcome back to this show, everyone. Before I get into our audience growth strategy for today, I have a special request. I know a lot of you health and wellness.
People listen to this podcast and have amazing advice on different things with bodies and health and eating. I’m curious, there’s a very specific request. Is anyone listening, doing paleo that has a cookbook to recommend me? I did the whole 30 for 30 days as, as one does. And then I since then have really pretty closely stuck to it, but added in things here and there.
So I’m not strict whole 30, which you’re not supposed to be forever. It’s just the first 30 days. But I think has been, I don’t know, 90 days now. And I F I think it’s pretty similar to paleo. And so I need some new recipes. I’ve got the two whole 30 cookbooks, or I’ve got, yeah, I’ve got two whole 30 books.
What is a cookbook? One is like the introduction to the thing, but I run out of recipes. So I need some paleo recipes of loving the food and the whole concept. And my body is just loving that, that way of eating, but I’ve used new recipes and I, I want a cookbook cause like I love seeing stuff on Instagram, but I don’t,
it’s just not practical for me to like go to the shop and have, you know, a bunch of different Instagram posts. So I need a cookbook. I need a paleo cookbook, DMB Lauren Marie global on Instagram with your paleo cookbook, please. Thank you already cookbook really that you love. I’m not, I’m not discriminating. I’m just not eating a lot of dairy or grains or gluten some grains.
But anyway enough about me and my recipe needs a strategy for growing your audience. And this is the fifth of six strategies in our holistic growth, holistic audience growth strategy sequence. So if you haven’t been listening to the previous episodes, if you want to go back 1 24 is where we started. And I explain what is holistic audience growth. And to me that means it just incorporates you your way of being in the world and your lifestyle,
your personality. And there is a strategy for every different type of person. And I don’t think that getting advice from someone who’s very different from you about how to grow your audience is really practical or works because just because it works for someone else, doesn’t mean it’s going to work for you, especially if they’re a very different personality than you are, or they have a very different business or niche than you do.
And it needs to really work for your lifestyle. I started out with a story of someone who was really getting frustrated because she’s doing all this work and not seeing it pay off. And my advice was like, you know, find a strategy that you actually enjoy or you could learn to enjoy. And that will incorporate into your lifestyle because you won’t see results overnight.
Typically like very rarely, even people that have viral videos, it’s like a viral video doesn’t mean a instant business. Like you, you might get a, a media piece that’s really great. And it’s, and it’s a blip. It doesn’t mean you have this overnight success. What you should be really striving for is basically like, that’s just luck. Like you don’t go looking for that.
It’s like when the lottery, like even people that make YouTube videos all the time, it’s like the most random one will, you know, go viral. And they’re like, really? You know, it’s always like that one. I did, you know, a hundred that were better than that. But so you, you can’t predict those things. You shouldn’t be chasing that.
It’s like really about putting in the work consistently. And so find a way that you enjoy to create content and to grow your audience. Otherwise you are going to get frustrated. You’re going to lose momentum because you’re going to get frustrated. You’re going to get down on yourself. You’re going to think it’s not working. You know, it’s like this downward spiral,
which we don’t want to do. We want to do something that is actually enjoyable, at least enough, that we can sort of learn to like it, get better at it, practice it. And something that even if it doesn’t pay off that you are getting something out of. So without being attached to the outcome of it, okay, this is going to grow my audience.
And this is going to make me be able to quit my day job and stay home with my kids and go visit my aging parents. And it’s like, no, choose an audience strategy that you are maybe stretching yourself. You’re learning something new. It’s pushing your, your edges. Like it’s helping you get out of your shell and grow your competence. Like it’s not something that’s just like,
you know, horrible and boring and torturous, but it’s pushing you a little bit and it’s something you can incorporate into your life so that it doesn’t take over your life like posting six times a day would for anyone. And that is going to actually work to grow your audience from a holistic true to you authentic way. Right? So that’s my speech. Now today is strategy number five and strategy.
Number five, I call the social butterfly. I don’t know why I said it like a socialite, but it’s really, this is for you. If you love engaging and chatting with everyone everywhere all the time. I am not this person. I freely admit if you’ve listened to the podcast, you will know this. I am an introvert, introvert, introvert with an introvert inside of an introvert.
I am a homebody. Like I, you know, I talk to my very close friends, my two kids and my dogs and my husband. That’s it. I do obviously have clients. And I talked to you guys on my podcast, but I’m sitting in my office alone talking to you. So I’m not a social butterfly. I have one friend that is a mom of one of my friend,
my kid’s friend’s mom. How do you say that? Anyway, we drop our kids off at the same time. And as we walked back to the cars she’s oh, Hey, Sally, how’s your, this old Freddy, how’s your thing. And it’s like, everyone we pass, she knows, she knows what’s going on for the, and I was just like,
oh my God, like, she’s such a social butterfly. I don’t know any of them. I’m just like, yeah. I kind of recognize that person. I have no idea who they are. Like, I met someone at my kid’s school the other day. I’m like, what class are you in? And they’re like, your kid’s class. I’m like,
oh, that’s awkward. I just, I don’t socialize like that. So enough about me. If you do. And you love engaging in chatting with everyone everywhere all the time, you’re going to use that to your advantage and growing your audience. My mom is someone who I always think of when I talk about this type of person, because she’s such a connector.
I, she literally like you drop her off anywhere. And she comes out with five new best friends, three business cards, two recommendations for you know, where to eat, where to get your nails done. I mean, she’s just like, she connects as if she’s breathing. Like that’s just who she is. She literally does this. Like when she was here in,
in visiting us in Australia, she wanted to, this is like my worst nightmare. She wanted to take a bus like a tour bus and go to some, I don’t know, a festival or market somewhere. And, and anyway, she did how she wanted to do this trip. And I was like, all right. So I set it up for her.
She had to take a train and then a bus and then a car. And to me, I’m like, oh my God, this is like, so it just didn’t sound fun for me. But anyway, I drop her off and she comes back, you know, I pick her up later that day or the next day, I can’t remember how long she was gone.
And she’s like, you know, she’s got, you know, gifts. She’s got business cards, she’s got contacts. She’s like, so-and-so has got this and all their cousin and blah, blah, blah, we’re going to go have lunch tomorrow. And I’m like, oh my God, she just met like everyone on the sunshine coast of Australia. Like how she’s so cute too.
Cause we have this town it’s called Byron bay and she’s like, oh, I met this guy. His name is Byron Byron bay. And I’m like, well, that’s not his name. That can’t be his name. That’s a place. But anyway, she had gotten soap or something from someone and it said Byron bay. So she thought the guy’s name was Byron.
She’s very cute. Anyway, she’s a social butterfly. So if you are like that, this strategy is for you. So what you are going to do is you’re going to use your propensity for connecting and socializing to grow your audience. So you’re going to find groups where your ideal clients are and engage in meaningful conversations that people will want to take further into DMS.
That’s that’s one way. So online, it’s just like in real life, there are communities, forums, Facebook groups for everything. So what you want to do step one is to find those groups where your ideal clients are. So if your ideal client is a cello player, obviously you need to find music, lover groups. Now they don’t have to just be cello player groups,
but you might go a little bit broader and find something that cello players would also be a part of in the music world and go join those groups, engage in conversations, start creating relationships with real people. They’re still real people, even if they’re, you’re connecting to them online and you know, spark conversations and encourage them to connect with you on DM direct message.
So whether it’s you give them your, your, your DM, your, your SMS, your whatever, like you basically want to bring that group conversation over to. One-on-one just like anything. You’re starting a new connection, a new relationship, pay attention to your connections stories. So let’s see, say you met a new person and you Facebook friended them,
or you follow them on Instagram, watch their stories and reply to them. Comment to them, start a conversation with them in the DMS. And then in real life, get active in your city, join us society of, and I grew up a local business chapter and really maximize that warm, engaging personality that you have by getting in front of those ideal customers of yours,
old school marketing, networking. This is how we did it back in, back in the day. Guys said, it’s so much today. I feel like such an old fogy. But yeah, when I started my business, that was in addition to SEO, I went to networking meetings every week and I hated every freaking minute of it, but they had alcohol.
So that made it better. But this is not, this is not my strategy, but a lot of people love socializing, I guess that’s why they have them. And it’s a really great way to meet people, because obviously whenever someone is going to ask for a connection, a referral, a recommendation, the first place they asked are the people they’re already connected to their friends and family,
their, you know, inner circle. So, and they asked them, Hey, do you know anyone who, blah, blah, blah. And when they recommend you you’ve already come with that degree of trust. So you’ve got that, but you’ve also got groups where your ideal clients are hanging out already, where you don’t have to do the work to create those groups.
You just have to do the work too, which isn’t work. If you are this personality, social butterfly, you just have to remember to go and engage in these groups and make those connections. So by like observing like a fly on the wall, the conversations that people are having and then contributing to those conversations, so provide value. How can you provide value?
Well, if you are an expert in your field and someone is asking for recommendations, give them a tip, you know, tell them, Hey, if you, you know, this is something that I do with my clients all the time. If you want, you know, to know more, I’m happy to have a chat with you about it.
Like don’t be stingy with your time. Be generous with your time. People will appreciate and value that. Especially at the beginning of a relationship where you are, instead of just looking for what can I get your you’re looking at? What can I give? What can I give? Just like in real life, you don’t meet people at the park and you go,
hi, I’m Lauren, can I have your email address? It’s like, that would be very weird. You know? Hi, I’m Lauren, are you a health and wellness expert looking to create recurring revenue? Like, no, you don’t talk that way. So you don’t talk that way. Online either actually find groups that you can engage with and start real live conversations with real people.
It seems like an obvious thing, but subs, for some reason, people seem to think, oh, I’m online. I do something different. Nope. Still people. So finding those groups is like the research part. You can type into Google, whatever your niche is, plus forum, or go into Facebook and go to the groups, section and search groups for those key phrases,
words that your audience would relate to and go down. I mean, you don’t want to go down a rabbit hole forever, maybe set, you know, one or two hours for this project and, and really devote it to recogn. As I say, and get some starting points of some good groups of good leads to go down. Now, if it’s a Facebook group,
you’re going to have to request in and then be approved. So that might take some time, but get in and have a look. Is it an active group? Is it big enough that there are conversations happening? Is everyone in there selling to each other, but they’re not actually providing value or are people actually having, you know, questions and conversations around topics and providing value for each other,
giving each other resources, even here locally, we’re in a small beach community. So there’s a local Facebook group for this area. And it’s just anything that’s happening in the area, but it’s actually a really lively, you know, place that you can ask for help. You know, I’m looking for a cleaner, I’m looking, you know, what schools do you guys recommend or just anything.
So it’s a thing like that. If you are in a smaller community can be really good or even like start with people that you are connected to and ask them who they know and where they engage to find different things like that. Especially if you’re in a newer town and just start getting active and ask around. Now, if you’re a social butterfly, I’m probably preaching to the choir.
You do this anyway. So maybe it’s just a little bit about targeting your efforts towards creating those meaningful relationships. And what do you do once you’ve created those meaningful relationships is obviously you let them know what you do. You let them know what you do. So it’s like a, not a sales pitch, but you let them know what you do. So if they’re looking for that service,
that course, that thing, they didn’t even know that they needed, or they meet someone who is in need of that thing that you offer. They’re going to immediately think of you and refer people to you. So being clear about how you talk about what you do and how you talk about your offers and being able to speak about that in a way that people understand,
and they don’t, their eyes don’t glaze over and you don’t use insider language or terms that confuse people that they could go, oh, right. And so then the next time someone comes across them and they have that issue. They go, I know someone who can help you with that. And they refer them to you. So this is really about connecting and having somewhere to send people as well.
So make sure you have a website or a landing page, at least with a free resource that people can opt in for. So you’re getting them onto your list. One star example in a old school way of this is Marie Forleo. And the story goes, the story I’ve heard her tell goes that when she was back in the day, she was waitressing before she was famous.
And she all the side was creating a, a business program or a coaching program. And so her not clients, customers at the restaurant, she was waitressing at, she was just a social person. She would talk to them and they would ask her, you know, what she was up to. And so she had like a clipboard and she would say,
Hey, do you want to join my email list? And they would just take out the clipboard and write their name and email down. And she would go put them on her email list every night she would add to her email list. So it’s like, there’s no rules around this as far as far as like, or, you know, you shouldn’t do it this way.
It’s like think outside the box that the end goal here is to get people that you’ve engaged with onto your list and talking about what you do so that people know what, what it is that you can contribute to them or people that they know, and then providing them value contributed to them once they’re on your list. So continuing to email them with valuable content and that sort of thing.
So hopefully this gives you some things to think about. If you are a social butterfly and you feel like that’s not work, that’s just who you are. Exactly. So all you have to do is leak that natural capacity you have to growing your audience. So connect the dots. All right. If you want more about this, we are going to do a deep dive in a live workshop together on June 21st,
you can go to Lauren Marie courses.com forward slash grow. I’d love to have you there and help you discover what strategy is best for you to help you holistically grow your audience. All right, I’ll see you next time for our final six of six strategies for holistic audience growth. Bye for now.