The Mentor is the third type of strategy that we are exploring in the Holistic Audience Growth Formula series.
This is for you if you have an existing audience or close group who love you and want to support your growth.
If you want more people like them in your audience you may consider affiliates and referrals as a way to partner with them and grow your audience.
In the case of joint venture partnerships you have no audience but you have a friend or colleague who does want to support you and is willing to use their audience to do so.
If you want to explore further and find the exact audience growth strategy that will work for you, go to laurenmariecourses.com/grow for the workshop.
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You’re listening to marketing chaos episode 127. Hello, and welcome back to marketing chaos. We are having a cold, sunny winter’s day here. My kids are very excited because grandma’s in town. This is dad’s mom and auntie cyan, who is their dad’s sister. And it’s been gosh before COVID a couple years since they’ve visited. So I think it’s been like four years or something.
So we had to get reacquainted and go through the family tree again, like which grandma’s is. Cause right now they just have FaceTime relationships with all of their family. And here in Australia, we’ve been very isolated from the rest of the world, have been able to get off the island or get anyone on for awhile. And even within Australia, these guys live in,
in a different state. So we’re really happy. They’re here to visit and we’re going to go swimming in a couple hours. So indoor pool, it is a little chilly. So even though it’s tropical here, we are warm blooded creatures and we don’t go out when it’s, you know, brisk. So we are looking forward to a fun weekend with the family.
And today we are going into a nother audience growth strategy. So this is part of our series on holistic audience growth, which means that we are using your whole being your whole person in this strategy, which for me is like really where you need to start so that you stick to it because of it’s something someone told you to do to grow your list or to grow your following.
And you’re just doing it because you were told to, but you hate it. It’s not going to last, or you’re doing it because you know that you need to do something and you just thought this was the only way, but you actually don’t really find it authentic to who you are. That’s not going to work either. And there’s just too many different options out there for you to have a way of getting customers in or expanding your audience.
That is not fun for you. That doesn’t feel right to you. So I have chosen six different strategies in the hopes that one of the six is going to land for you and you’re going to go, yes, that’s the one for me. And by the way, we’re doing this all in a live intensive together on June 21st. And I’d love to have you join me.
We’re going to do it on zoom. It’s a workshop. So we’re going to be face-to-face and I’ll be working with you on creating a unique strategy for you to grow your audience. And we never stop. We never stopped growing our audience and we always need to have new, fresh blood coming in and have it be really good quality leads that are people that we want to work with.
And this is something we never stopped doing. So this is a, you can’t get around this one guys, even if you’re like, Ugh, growing my audience is this is something we need to do. So why not find a way to do it? That is it’s fun for you. So this is our third strategy and I, and I call it the mentor,
because this is really for you. If you have an existing audience or a close group, even if it’s a free group or a telegram chat or Facebook group or whatever, or an in-person practice, you know, if you have a service that you have people on your list that have seen you in person or whatever, that is people that know you, people that like you,
and they want to support your growth and you just need more of them. So if that sounds like you, or one of the things we’re going to talk about today is JV partnerships. And in that case, you actually don’t need an audience, but you do need to have a friend or colleague who wants to support you and you’re going to tap into their audience.
So we’re going to talk today about affiliate referrals and joint ventures. So three parts of this strategy, number three, in the holistic audience growth formula. So we’re going to talk about affiliates first affiliate. So this is where someone gets money for sending traffic to you. And they actually don’t need to have an existing relationship with you. So this can be someone who’s connected to you or not,
and they just want to make some money. So how cool would that be? Just for them to get money in you to get a new lead so they don’t need to have a relationship with you. There normally will be an affiliate link or some sort of affiliate program inside your most courses. Most websites, hosting platforms, for instance, Kajabi, Squarespace,
Thinkific, WordPress, WordPress, plugins, all of that stuff usually have some sort of affiliate link possibility. So if you’re not sure, and you do have a course or you have a membership and you want to be able to give affiliate links out. So people can actually just give those to their friends or their audience or their email list and make a percentage of commission for doing that.
If you want to be able to do that, you’re going to need some way of tracking those links. So Google, whatever the platform is that you’re using, plus affiliate link or Google, how do I create an affiliate link for my whatever type of course. So you put in the platform name there and you’ll find instructions. So for instance, in Kajabi,
you can set up an affiliate link for whatever product you want to sell and give that to whoever you, you know, you can give it to as many people as you want, and you just set the commission so you can set it at whatever percentage you want. And anyone who uses that link gets tracked in the backend. And you can see like who made how much money off of the commissions off of the percentages is all tracked in the backend.
And then you pay them out that commission. So this works for you. If you can do the tech, which you should be able to do, if you have a course hosted somewhere and you want to sell your course, obviously a lot of softwares use affiliate links and things. So you can also make money side note. This is not an audience growth strategy,
but you can also make money by giving affiliate links to your list. Again, with Kajabi, it’s like you can make an affiliate commission for referring someone to Kajabi, and then they become a Kajabi customer and you make a percentage off of their subscription to Kajabi. That’s sort of the reverse of what we’re talking about. So in this case, you are the one selling something and you’re using that platform to do the tracking.
So when that sale happens and you can do this and like most e-commerce. So if you have any type of shopping cart or whatever, just Google, whatever that is. And how do I create an affiliate link with this? And you’ll find some instructions. I think most of the platforms do that nowadays. And that way, it just tracks where the leads came from,
right? So affiliates are aware. They get money for sending traffic to you. So the affiliate would be getting a commission off of everyone that they sent to you that ends up buying, or however you set the deal up, right? So you get to call the shots. You get to say what the percentages, and then you can tell your list.
So if you have an existing list and you want to get in front of their friends, you can say, you know, sign up as an affiliate and you will get whatever percentage off of anyone who buys using your affiliate link. So that’s strategy one under the mentor strategy and that’s affiliates. So again, with the affiliate, they don’t have to have a relationship with you,
although they might, but they may not even own. The thing they’re selling. A lot of people are just really good. Recruiters are really good salespeople. They have big networks and anything that they recommend people buy. So then they make money off of that. So if that’s the case, they may not even be in your membership or have your course,
but they are just telling their community about you sort of how influencers make all their money, right? So they’re just recommending things to their community and they get a kickback for that. Option. Two is referrals. So very similar to affiliates, but with a referral, you would have a relationship with this person. And again, you offer an incentive for each purchase that they refer someone to you.
What I want to stress on this one is that it can be really informal. So don’t get stressed out about tech and having to set up affiliate links or anything. You can literally just say, Hey, for anyone who you refer to me, I will give you whatever amount of money, 20 bucks, $200, whatever amount, of course it depends how much your thing costs and what amount you can afford,
what percent you can afford to give a referral, but it doesn’t have to be a recurring payout. Like if it’s a membership, it could just be a flat rate. It doesn’t have to be every month, like make it simple. It’s just a way of honoring the fact that they told someone about you and, and referred someone to you. So again,
make it simple, make it easy. You don’t need to do some sort of complicated program with tears and points and tracking links. It’s just word of mouth. Really. You can even just have a space when people sign up that says, where did you hear about this? And a blank there for them to put in their name? Or you can say to your existing list,
or even, you know, your colleagues, your friends, Hey, I’d love anyone that you think would be a good fit for whatever it is you’re selling. I’d love if you tell them about it. And as a, as a thank you, I’m giving however much money for any referrals that you send my way. And just let me know. You can just say,
Hey, if you refer someone, let me know their names so I can make sure to send you your gift. And people love to do it much more so, because they believe in you, they want to support you. They have a relationship with you and they want their friends to benefit from whatever it is that you do, because they really believe in you.
And it’s the money is more so just a way of, of thanking them and honoring the fact that they felt like they trusted you enough to send their friend to you. So that’s number two is referrals. And again, you would have a relationship with this. Who’s referring someone to you. Most of the time, when you go to a service, you’ll see something that’s like,
referrals are welcome. You know, we give some number, some amount of money for every referral that you send her away. It’s pretty common and it doesn’t have to be complicated. And people really love to. They just love to support people that they believe in. And if they have a relationship with you, then sometimes you do need to ask because they just don’t.
They don’t know if you’re accepting new clients. They don’t know if that’s appropriate. They just don’t think about it. Like, so literally just putting it out there, maybe every quarter, or maybe as a PS in your newsletter, just kind of plant some seeds and remind people, Hey, I would love to receive referrals. This course is open. Now,
anyone you refer to me, you’ll get a thank you gift. Or this membership is opening up in the fall. You know, please think of your friends who would love this support and let them know. And I, and I will send you, you know, some money, whatever it is. So make it easy, simple, and something that you can just incorporate into the work that you’re already doing.
So that’s number two. So we’ve done affiliates and we’ve done referrals. And now we’re going to talk about joint ventures. So all of these are, are quite similar and they all are just sort of variations on the same theme. And again, we’re talking about ways to grow your list that go outside of the typical post six times a day on social media,
then hope for the best. So this is a strategy three, the mentor strategy. So joint ventures are where your business partners with another business and you’re able to swap referrals or there. So we call them JV, JV partners, joint venture partners, or there are people or organizations that have a list of their own of people who are in your target market.
And they agree to promote your thing to their list in exchange, normally for a commission or a percentage of sales. So how it works is you find someone we’ll talk about where you find this person, but they have a network. They have a list, right? They have people who trust them. They agree to promote, let’s say your online course to their list in exchange for commission.
So they provide the list. You provide the product, you split the sales, or you do our percentage 60, 40, 80, 50, 50, whatever the percentage is, you work out, but it’s a win-win for both parties. So they don’t have to create anything other than you need to kind of work with them on that promotional piece. But basically they put whatever you create in front of their people.
So the value for them is the commission. The value for you is the network of people. So where do you find a JV? And the first place that you’re going to want to look is inside your own network or email list. So these people already know like, and trust you. It’s a no brainer. You want to start there and see if anyone that you already are connected to has a big audience or a decent size enough audience.
You don’t have to limit your promotion to one JV partner. You could have as many as you want. You’ll see a lot of online course creators do this with webinars, and it’s like, you become a JV partner with them. And so once again, with the affiliate links, it’s basically like you promote their webinar to your list. And anyone who buys off of your link ends up,
you getting a commission off of that sale. So you look first inside your network or email list, you can put, put a call out and say, you know, we’re launching this product on this day, we’re offering partnership or affiliate sales. You know, we’re looking for joint ventures. If you’re interested, hit reply, make it simple. So you’re going to start there with your existing email list or network.
You can also contact bloggers podcast, hosts authors. Again, you want them to have the same target market that you do. So the audience is a good fit for your offer. Other instructors or course creators can also be a really good place to start when they have complimentary offers to what you have Facebook groups and forums. You can go in there and ask for recommendations,
or just put it out there that you are looking for JV partners. And here’s what you’re selling. Just start, start the planting seeds and following the threads of different connections that you’ll find inside different groups that might be networking groups or business marketing groups, or depending what your industry is. They would have connections that are related to your target market. So a great example of someone who does this is Amy Porterfield and Stu McLaren.
So if you don’t know that maybe Porterfield sells digital courses and how to, how to create digital courses, I should say she has a course on how to make a course and stupid and has a course on how to create a membership. So they have very similar audiences, a big overlap there, and they’re good friends. They’ve known each other for years and they are joint venture partners.
So when Stu sells his thing, Amy promotes his webinar to her list. And when Amy sells her thing, Stu promotes her thing to his list. Hopefully I said that, right? So they put the offer the free offer in front of their own list. And then they’ll be making a percentage off of anyone who buys, who used their affiliate list or affiliate link.
So, and what you’ll see a lot with this is you’ll get something special that you don’t get from anyone else. If you sign up from, for set, say in this case Amy’s list. So like when Amy promotes do, she’ll say, you know, if you join whatever Stu causes thing, now it used to be called TRIBE membership experience. Something like that from,
from me, I’ll do a special training on something or other on this date, or you get a bonus module or something like that. So because you love Amy and you want that bonus thing, you’ll sign up using her link versus just going straight to Stu and, and going, you know, or any other affiliate. So the way that you can get really creative and fun with this and make it interesting.
And, and, and then not only are you connecting into someone else’s audience, but it becomes this collaborative collaboration where it’s sort of like the offers play with each other really nicely and compliment each other. So I think in this one, and of course it’s, it’s involving the first one, the affiliates it’s very closely related, all three of these, they’re sort of just different textures on the same theme,
but it’s like whether you choose affiliates referrals or joint ventures, it’s about relationships. It’s really about the relationships. And it’s about finding people who believe in you, or maybe they just want the commission. They believe in you enough to create this partnership with you. And they are willing to trust you enough to put your offer in front of their audience, their audiences and asset and people are,
are generally pretty protective of their assets and their communities. And rightfully so. So it’s like finding those people that you can create relationships with, or you already are connected to and finding a partnership there that feels really good to both of you where you are both benefiting and you can both come out on top and it’s like a win-win for each of you and coming up with some fun ways to partner together.
Like how many different unique partnerships could you or collaborations could you come up with? I know a friend of mine, Roberta, and I dream about like doing, you know, going to a Fiji and doing some sort of like getaway together. And it’s like, we, I say dream because it’s like, I dunno, you travel is interesting still here in Australia,
but, and we’re very far from the rest of the world. That’s why I’m like come to Fiji because Fiji is like, kind of close. So is Bali. So is Taiwan. Like we’re all on this side of the world, but anyway, we’re even not that far from Hawaii, strangely, but, and anyway, coming up with fun, JV partnerships or referrals or affiliate programs,
like don’t get bogged down in the tech of it, start with it’s a human, human being connection. So who are you connected to? Or can you create partnerships and relationships with, and then find the platform and the tech that supports that that’s sort of like way secondary to the first thing, which is about the people. All right. So this was strategy.
Number three, wholistic audience growth formula. Again, we have a live workshop. I’d love to have you there. Lauren Marie courses.com forward slash grow, Laurie Murray courses.com forward slash grow. That’s on June 21st. If you’re listening to this after June 21st, you can get the recording and the replays of that. So I’d love to have you there. And next time,
we’re going to be talking about strategy number four out of six. So I’ve got six different strategies, no excuse to not be growing your audience after this, you’re going to find one that really resonates. So if you didn’t listen to the last two episodes, you’ve got two other strategies already under your belt to go listen to and see if any of these three so far feel like,
oh yeah, I could do that. And go ahead, get started. And otherwise I’ll see you next time. Maybe it’ll be number four. That’ll catch your attention. Bye for now.