Becoming a Content Creation Machine
This episode is the first of six episodes that go into different audience growth strategies that actually suit you, your personality, and your lifestyle.
If you are a creator, someone who has tons of ideas, and are a little bit more introverted, then this is for you!
Don’t forget – the live Holistic Audience Growth Formula Workshop is coming up soon, sign up here: laurenmariecourses.com/grow
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Episode Transcript
Welcome back to the podcast. I am looking at a sunny day, which is so nice. It’s been another arc building season of monsoon weather and just nonstop rain. So it’s super nice to see the sun. And I just wanted to share a little update for any of you who were listening back when I was starting the whole 30, which is like a way of eating for 30 days.
It’s now been 75 days since I started the whole 30. And I love it. I absolutely love it. I, I, you do it for 30 days and then you gradually re-introduce foods that are not allowed on the first 30 days. So you can test them out and see what your body does with them. But so I’m not on the strict whole 30 anymore,
but I have really stayed off of a lot of the dairy and gluten and carbs and things. Although I just love the way, like the way that you can cook and all the healthy, fresh foods that whole 30 kinda makes you use. Cause you, you aren’t really allowed to have, you know, pre-packaged anything or sauces or stuff eating out. So anyway,
it’s helped me learn how to cook differently and how to shop differently. And my body is absolutely loving it and I don’t feel deprived at all. And I eat actually like way more than I was before. And I’ve lost like 18 pounds in 75 days. So I highly recommend that you check it out. If it’s something that you’re looking at, changing in your life,
this is not a paid endorsement or anything, but I just wanted to share that whole 30, check it out. I love it. And I think it’s a, it must come from paleo. So I may, I’m going to go check out paleo cookbooks and see, because I think that as you’re on the less strenuous strict part of it, that it seems to kind of go back into paleo.
So if you’re doing paleo, then you already know what I’m talking about, I guess, but we’re talking today about audience growth and this is going to be the first of six episodes that go into different strategies that actually suit you and your personality and your lifestyle. And it doesn’t make, you have to live attached to your phone or give up your life because you’re now growing your email list.
Who wants to do that? No one. So if you are interested in diving in with me alive on a workshop, I’m doing one time only live on June 21st. You can check out laurenmariecourses.com/grow. And we can do this together. And intensive workshop might be a little bit fun and I get to meet you. So strategy number one is I call it the creator.
And I would say, this is my strategy. So I started with it cause I know it the best because this is what I do. And so each of these strategies, I’m going to tell you who it’s really good for. And you can see if this sounds like you. So I call this the creator. And this is you. If you have tons of ideas,
like you go in the shower and you come out with, you know, 17 new ideas or you go for a walk and you’re like, you have to have a notebook or a, your voice notes. Cause you’re like, Ooh, this Ooh, this. So you’re always having ideas and you might be not necessarily, but you might be more introverted and less of a social butterfly.
So this is basically me in a nutshell, I have tons of ideas and I’m always like very creative coming up with stuff, but I don’t like to socialize. I don’t, I’m not like a networker. So if this sounds like you, this might be right up your alley and here’s what you’re going to do. So four steps. Number one is you’re going to develop a content creation strategy.
What is a content creation strategy? Well, it’s something that you are going to commit to doing regularly, consistently, and thus, it will become a strategy for you. And the content piece of that is the platform of your choosing based on where you really shine. So if you are like me and you don’t really like to get up and do hair and makeup every day and be on camera and you would feel uncomfortable doing that without your hair and makeup done,
or maybe you just don’t have the equipment or the lighting or whatever. So you’re like, I just want to do audio. The podcast is great, right? So that’s why we’re on a podcast podcast. People listen to podcasts. I know that sounds obvious, but it’s a really good way to reach people. If you are an audio content creator is by creating audio content,
putting it out on podcasts and telling other people who have podcasts about your podcast. It’s like podcast. People like to listen to other podcasts. So maybe it’s not audio. Maybe it’s video for you, or maybe it’s written. You want to create a blog or have email, be primary method to distribute your content. And so whatever that is, you’re going to come up with a strategy for that.
The strategy needs to actually suit you and your lifestyle, your personality. So I, in theory, batch my episodes, I say in theory, because I am behind, but my plan is usually to stay four to six weeks in advance. So I’ll do usually like four episodes all at one time. Cause I kind of get on a roll and I like to set up the space and have my notes and everything already done and be ready to just go and do boom,
boom, boom. And then I’ve, you know, there’s four episodes in the bank. Now I do two episodes per week. So that only buys me two weeks of time. But if you’re doing weekly episodes, that would be a whole month for you. And you can probably do that in a couple of hours. So what strategy would work for you?
Like some people hate doing that. Some people rather be more spontaneous and they have to really feel the energy in the moment. So it’s like, if it’s not kind of like up in their world, like it’s not happening right in front of them, then they struggle to really talk about it. So in that case, you wouldn’t be batching content, you would be more planning to do it spontaneously.
So that means that you need to allow space for that to the inspiration to come. And I would say you also need to have a backup for when the inspiration doesn’t come. This is like, you can order inspiration on demand. It doesn’t come on, Netflix, start it. So the idea that you’re just going to like go live your life and then something will inspire you to write an email.
And then it’s like six weeks later, you haven’t had that inspiration. It’s not a very good, consistent plan. So I would say leave space for the inspiration, but also kind of make a, make a note somewhere that on your calendar, it’s like to ask yourself what has popped, you know, or have a running sort of note app or something that you can always draw into on those times where the inspiration is a little like more slow going because that dry spells occur.
And if you, yeah, if you want to do it more on the fly, then you’re like, okay, sometime this week I’m going to record an episode or do a live, but I’m not sure when it’s just going to be impromptu. Great, but you need to allow the space for that. Make sure you commit to doing it and do it no matter what,
then maybe have a backup plan in case, you know, S H I T hits the fan. So like as seems to do every second day in my house, number two is so that was developed your content creation strategy. So whatever that is like the method and the means to create it, that’s your strategy. And then you’re going to choose one platform to publish on.
Consistently. One is really doable. I think when people get a little crazy and overzealous, they’re, I’m going to take this content and I’m going to put it on every single platform and I’m going to do 10 platforms. It’s like, I mean, you can kind of do Instagram and Facebook at the same time, depending, but it’s not ideal to do multiple platforms at the beginning.
You want to do one really well versus doing 10 really average. So I would say choose one platform that suits the media that you’re producing. So whatever the format is for that, you need to choose a platform that suits that. Obviously, if you’re not doing video, you’re not going to choose YouTube or TechTalk, if you are just writing, you’re not going to choose,
you know, one of those visual platforms. So choose a platform that makes sense. And in my case, I do this podcast and then we take bites from that and put it on social media or clips or quotes from that. Or I’ll do a video about the episode, which is actually a second time that I’m creating content. So I’ll do the long form content,
which is the audio for the podcast. And then another time when I’ve done my, her, my makeup, I, I do my videos. So I’ll take out the phone and just do a casual, vertical reel. That’s talking about the episode. So two different pieces of content for the same episode, but it’s all designed basically for Instagram. We do put it on,
on Facebook and we do run ads to the podcast episodes. So that helps with driving the traffic. So that’s a bit of extra bonus strategy in there. You don’t need to do that, but it’s like choose one platform that makes sense for the content that you’re producing. And then number three, have a look. And maybe you don’t choose this right now,
but at scheduling systems. So either you need to put this in your calendar and actually schedule it yourself, meaning post, you know, daily or weekly about the content or hire someone or choose an app for scheduling. So we use later, which is a social media scheduling app. So we take the content and we schedule it out. And so it basically goes out on a predetermined schedule.
It’s sort of automated that way. You do have to hit, you know, publish. So it goes up at that time, but it’s kind of automated ish, or just put it on your calendar. You know, what day of the week are you going to post or what multiple days of the week are you going to post and make a system around that?
And then number four is you use that platform to invite to your email list with a lead magnet or a freebie. So what we just went through was creating content and doing it consistently and making sure it goes out on social media, but we haven’t talked about how we get those people onto your email list. So in my example, with the podcast, what I would do at the end is invite you to sign up for something or download something or go check out the episode,
show notes or whatever. And you might find a download there, or you maybe get on the email list so that you don’t miss an episode, but basically we want to invite you to the email list so we can follow up and nurture. We do send out weekly emails about the podcast, not about the podcast, but about the specific episode. So we’ll put a little story together and a summary of the episode and send it out to the email list.
So however you’re doing that, you want to have that that’s number four is basically you use whichever the one platform that you were publishing on from number two, and you use that to invite people to your email list. So you’re always bringing them over from social to the email list. So let me recap those four steps. So this is again for strategy.
Number one, the creator, someone who has tons of ideas and feels like maybe they’re a little bit more introverted, less of a social butterfly. It doesn’t have to be, but if you are, this might be good for you. So that’s one develop a content creation strategy to choose just one platform to publish content on consistently and then three scheduling and automation.
So either scheduling it yourself, putting it into an app or hiring someone to do this for you, so that it is actually going out on a regular basis. And for using that social media platform to invite them or podcast platform or whatever your platform that your content is being published on to invite to your email list with some sort of offer. So you’re getting them from that engagement where you have their attention.
You’re providing value over to your email list, where you continue to nurture, engage and provide value. So this strategy, number one, the creator, you’re going to require three things, content, okay. We talked about that, a platform, so choosing one platform and a system. So this is where you get organized and look at how to do this repeatedly over and over and over again in a way that’s going to help you stay organized.
And my point of view with chaos is the stuff that’s a little bit unpredictable, exciting, fun, magical. Like you can’t order it. You can’t put it in a line, but organization is also required. So you want to have organization make sure that you know, how many days you have before your next thing is due. Like, make sure you have enough space on your calendar to create the content,
not to get in over your head and like, oh, I’m going to start a YouTube channel and a podcast and this and that. And then you’re like overwhelmed. It’s like really having that order and that organization to balance that level of just free Willy nilly, Willy, Willy Gilly. I don’t know if you know what I mean. So I have a star example and her name is Emily Hersch.
I’m actually on her podcast. Maybe even this week. I, I can’t remember. I think it’s coming out maybe next week. But anyway, Emily Hirsch is a brilliant at this. If you check out her sh marketing and her Instagram is an example, she also does a weekly podcast. She kind of does the same thing I do. So two podcasts a week,
and then she does her social media reels and stuff, but she’s like a content creation machine. And she uses this strategy really well. So the, the creator strategy, she, from what I know of her, she’s very creative and more of an introvert. She doesn’t really go out and network or do things like that as much. And most of her podcasts episodes are just her talking similar to me.
I think she likes to just get on and freeform free forum. That’s the word not free. Willy. Where did I get some of my ideas from anyway, check out Emily Hirsch. And when I am on, when the episode that I’m on is released, we will link it up in the show notes that you can have that who is really fun.
So anyway, this is one strategy. Number one, we still have five more strategies to choose from. So if this sounded like not your jam, that’s okay. You’ve got five more to choose from. This is my jam, but doesn’t have to be your jam. My son likes strawberry jam. My daughter doesn’t even like jam it’s okay for you to like different jams or no jam at all, but you have five more to choose from. I’ll see you next time for strategy number two, bye for now.
