Email is not dead – and you might want to start using it!
Using emails to collect leads, nurture them, and make them offers is going to be a key component to your business.
In this episode I dive into the 4 ways you can start nurturing your email list…
Thanks for tuning into this week’s episode of the Marketing Chaos Podcast! If this podcast has contributed to you in some way, it will likely help others, too. The way we can reach more people is by you heading over to iTunes, subscribing to the show, and leaving us an honest review. Your reviews and feedback will help us to continue delivering amazing content tailored for exactly what you need.
You’re listening to marketing chaos, episode number 120. Well, welcome to the show. I am a very naughty entrepreneur, not listening to my own advice. I’ve gotten so behind in my podcast. Usually I am like four to six weeks in advance and I recommend to all my students inside membership launch academy, that they batch create content so that they don’t get stressed out when things happen.
And they have that sort of like buffer in the bank of content. And I have not listening to my own advice. I am. So behind this episode, I’m recording one week before it will go out and I don’t have any episodes of the bank and Georgia, who is our podcast manager, editor, producer, what do we call you, Georgia?
She’s like, you’re out of episode. I’m like I know, but I can’t do anything about it. The kids have been out of school on holidays. And like, I don’t know what is up with all the Monday holidays here in Australia. It’s just like every Monday there’s no school. And then we just had a launch. So we just opened up doors to the academy and I was a bit busy doing webinars and letting people in and doing the actual work inside the academy.
So those are my excuses, why I’m late. But anyway, I am talking to you today about something that comes up a lot with my students. And also my team asked me to do this because Ebell email oldie, but goodie email, I’m calling this four ways to start nurturing your list. Even if you hate email B. Cause I don’t know.
I think that we have this love, hate relationship with email. Some people say email is dead. Email is not dead. Now our open rates down. Yes. Have they been going down for a while now? Yes. But do you stop collecting emails, email addresses. Do you stop sending email addresses? Well, what else do we have? Let’s look at that.
So if you’ve been avoiding or resisting or procrastinating with your, you know, growing of your email list, like why would I grow my email list? Like, what’s the point? People don’t open email anyway, or maybe you’ve been growing your email list, but you don’t, you know, send them anything. Or maybe you only email them when you have something to sell them.
Which is, I dunno if it’s worse or equally as bad as not emailing at all, but it’s not good. All of these are our issues we have with email, but let’s look at what you would do instead because here’s the thing we don’t own. Social media. We don’t, unless your name is Elon Musk and you just bought Twitter. What?
Anyway, we don’t own those platforms. And I see all the time, all the time people’s accounts get shut down. They get hacked. They can’t access it anymore. Facebook or Instagram. Well, which is owned by Facebook decides, Nope, you can’t have that group anymore. You can’t have your page anymore. You can have your profile. You’ve been posting too frequently.
We’re not going to let you put like all kinds of things happen and it’s not rare. It is not at all rare. So I absolutely think it’s super irresponsible and risky to simply grow a social media audience and following like, what are you going to do if that gets taken away from you? So if we’re not collecting emails, what do we collect?
We need a way to contact our customers without a third party intervening. Like we need direct access to our clients, our future customers and less and less people, people are getting more and more protective of their, of their information, right? We, we know this with privacy protection emails. One of the things that people still allow you to have access to because they know they have a bit more control with unsubscribing,
from things, et cetera. I mean, they’re not gonna really give you a phone number if they’re not giving you an email, like that’s more protected, right? I mean, it’s great. If you can give someone’s phone number, but unless you are subscribed to a text messaging service and you have some sort of platform and system for that, which doesn’t work internationally,
it’s like, what else are you going to do? I mean, we’re kind of stuck with email until there’s a better alternative. We don’t do direct mail. Obviously. I don’t know of anyone who’s, you know, sends out physical mailers. We don’t necessarily do much with text or phone calls. So it’s like, okay, it’s the best thing we’ve got.
And given that it’s the best thing we’ve got for now. Why don’t we actually look at how we can like use it to our advantage? Not resist it, do the best we can with it, but not, not have it be this thing that just as extra work because no one wants to just do extra work. It’s like taking off that box.
Oh, okay. I wrote, you know, sent my email list, you know, by somebody listen email this week, or I did my job like collected X amount of leads or whatever. It’s like, no, like how can we make this work for you? I have a one student. She did a social media challenge that she created for herself.
Like she was just like, I’m going to do this. And she got really good at creating short videos and putting them out every single day and she’s runs a Pilates studio. So they’re just videos. She would take her camera out. Do of her clients in the studio or herself, or even if she’s out walking her dog or whatever. She just got in the habit of doing short videos every day.
And, and she did this. It’s been over, gosh, it might even be two years now I’ll have to ask her. It’s been a long time. She’s been doing this and it’s become part of her daily routine and just how she runs her business. So she’s got that going for her. And I said, okay, what are you doing with your email?
And she’s like, I don’t email my list. Like, okay, but why not? And she’s got a good following, a good email. She’s got a good database because of all the people that come into her studio. And now she’s got a good social following, but she’s not emailing the people nor is she growing her email list with her social media because she knows if she collects her email,
she’s not going to email them. So she doesn’t even bother asking. And I’m like, okay, look, why don’t you just create a system to send out one of the posts that you do because you’re already doing these amazing posts. Take the copy from the posts that you’ve already written. Maybe flesh it out a little bit and maybe not. It could be a short email,
put a little screenshot of that post and just link to it. Send it out to your list. Done. Like how long would that take you? 10 minutes. I mean like let’s count opening, adding the contact list, copy paste, screenshot. I mean, it’s gonna take you less than 20 minutes and she does have someone helping her inside the studio.
I’m like, you could have her do that. That just added on 20 minutes a week. Now, what is the point of doing that many things? Actually, what is that for yourself? You then start collecting emails because you know, you won’t be ignoring them. So that’s good. So you will be growing your database, which again, we want to do in addition to the social following,
because we don’t own the social following. And if that went away, you have no followers. You have no way to connect with them. You have no way to invite them to a different platform or channel. You’d be a little bit screwed. So that’s number one, number two, because once you collect their emails and you don’t want to just wait until you have something to sell people,
cause that’s a bit like, Hey, how’s it going? I haven’t talked to you for a year or ever want to get married. It’s like, no, well you can’t just jump to the chase like that. You want to create a relationship with your email list. But what if that could be not painful? Torture is hard, et cetera. I have four ways that I have thought about myself,
who is someone who doesn’t like writing emails and who neglects email lists. I am ashamed to admit, I do have someone on my team now who writes amazing emails. And so she takes these podcast episodes and turns them into really cool stories. And we send them out to our list. So if you’re not on our list, get home the list. We will email you fun stories and things,
but this is a way that you can actually create for yourself to kind of push past all those objections we have to creating and nurturing our email list. So number one is start writing better emails. I think that might sound obvious, but if you struggle with this or you want to get better, like get a copywriting course and study your own inbox, look at the emails that you get,
that you actually open, that you look forward to getting. And it asks some questions about why that is what makes me open this person’s emails. What makes me open this particular email from whoever some of it is subject lines. Obviously your subject line is what gets people to open the email with a combination of who it’s from. So you could have a great subject line,
but if someone is not doesn’t know who you are or doesn’t want to hear from you, they’re just going to delete it. So it’s like, it’s a combination of training people to open your emails because of what you’re sending on a regular basis, which makes them want to open it and subject lines, right? So learn to write better emails, like why not become a student of copywriting,
study your own email inbox and see what you really enjoy in there. And why, why is it that you like this person’s emails and number two, contact your list with things that they want. So they actually open your emails. So what is it that would make your customer, your future customer, your email list. People want to open your emails.
That could be special offers, but it could also be just some personal information from you or something that they don’t get on social media or that they don’t get anywhere else, but that you give special access to because they’re on your email list. So what is it that they want, if you send them things that they want, then they’ll start to open your emails again.
No-brainer number three, send your social media following to your email to get things. So lead magnets is one thing. So on your social media saying, Hey, you know, click here to get my free tips of blah, blah, blah, or my free class, limited time access, whatever, getting people onto the list is one thing. But also when ever you’re doing your social media,
it’s like mentioning, go to your email, tell your people, you know, go to your inbox. I’ve emailed you a special gift, a special tip. Like maybe you do a three minute public video. And then at the end you say for the rest of this, you know, for the, for the end of the story or, you know,
for a deeper look, I do a deep dive, you know, click here and I’ll email you the full video. It’s like give them a reason to go to email and open things. So again, training them to want to open your email, to go to their email and find it to actually give you an email that they use so that they can get the email that you send them.
And number four, using email in conjunction with everything else. So like my friend, who does the Pilates videos, working it into a system that you’re actually going to use that works with everything else so that you’re not having to recreate, or it’s this thing that sits on its own that you have to remember to do. It’s like put it into the system.
That’s already working for you in your online business, whatever that might be. And if you have an in-person business, this is something that you need to create as part of your content strategy. So we’ve gone back and forth with this, with my business and different people, writing emails and me trying to remember to write emails and we putting it in conjunction with the podcast and different things we used to do Facebook lives.
I don’t think there’s a perfect system at the moment, the way that, because we have two podcasts episodes a week, the person on my team that writes our emails listens to both episodes, checks out the show notes, picks one or the other, and just flushes out the episode a little bit takes, you know, the story. If I tell one,
or if, because she knows me, if she wants to add a story in there, and then we have a system, you know, we have a slack thread and social say, this one’s ready for you to review. Then I review it. And then we have another person on the team, add it into the email CRM and send it out.
So I’m not as hands-on with it, which is really good because I’m so bad at doing it and remembering to do it. And I, so I get it. If you have been putting off emailing your list or you’re one of those people who only emails, when you want to sell something or you don’t even collect emails. Cause you’re like, I don’t know what I’m going to do with those let’s let’s get together and change this right until there’s something better.
And when there is something better, guess what you’ll have your email is to invite them to that’s something better, right? But it’s not going to be for nothing. Unlike a social following, no one can take your email list away from you. The only person who can take that relationship away is the customer. And that’s a good thing because we don’t want people to be on our list if they don’t want to be there,
but it’s great because you have direct access to them. So let’s use that. And it’s actually a gift that we have that ability. I think we take it for granted and we don’t use it. And we think we’re going to have better results by posting six times on Instagram stories or reels, or I’m doing a million YouTube videos and, or paid traffic or whatever.
And it’s like, yeah, you can do all of those things. But having direct access to your potential client customer is nothing else is going to replace that ever, you know, getting in front of them in other ways is good, but you don’t own that connection. You want to own the connection, the relationship, otherwise whoever does own that is the one in control.
Not you and that’s no, no boy, no. So the four ways to start nurturing your email list, even if you hate email is to start writing better emails by studying your own inbox or getting a copywriting horse, number two, contacting your list with things they actually want so that they start opening them. Number three, send your social to email,
to get things, thus, training them, to open your emails and number four, using email in conjunction with everything else that you’re doing, work it into your system so that you don’t have to recreate something or it doesn’t sit outside of your other systems, work it into your content creation. So it’s just part of how you run your business on a daily,
weekly, monthly basis. And unlike me, the bad entrepreneur who didn’t batch her podcast, you can batch create emails. Why don’t you write four of them? You know, take four of your podcast episodes or your YouTube show. Write four emails all at once. They could be short and sweet, schedule them to go out and you’re done for the month and then you will feel so good.
You’ll be so proud you pat yourself on the back. Hope this quickie was helpful to get you over the hurdle about emails. Thank you so much for listening. I’ll see you next time. Bye for now.