There are some things you can figure out before you start and there are some things that you can ONLY figure out BY starting.
So, create like how my six year old does when she is painting. Play, don’t be attached to the outcome and know that you can always start again!
Be willing to give it a go, to fail, to change directions along the way. If you are willing to have anything show up and not make it super meaningful then you will have more data, more information, and more choices available.
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You’re listening to marketing chaos, episode number 115. Welcome to this show. I am happy you’re here. Whether it’s your first time or you’re a seasoned listener. I love getting messages from people saying that they are enjoying the podcast. They’re listening on a regular basis or they’ve binge listened, uh, all weekend, whatever that is. We’re at the end of April, it’s getting colder and Rainier here in Australia. My kids are still hoping that it’s going to snow. And I keep telling them we live in a place that does not snow, but they don’t believe me. They, every winter they are like, when’s it gonna snow mom? I’m like, uh, things would be bad. Let’s put it that way. If it started snowing here guys. But, uh, you know, they’ve never seen snow. My husband’s never seen snow. So one of these days we are going to go to a snowy place.
And, uh, I lived in Colorado for 10 years and saw a lot of snow actually growing up in, uh, Washington DC area saw even probably bigger snowstorms, uh, there. Um, and, uh, yeah, so I’m like, well, it’s not as romantic as you all think, but I sure it will be fun for a little while, especially as a kid, right? Every kid should get to play in the snow anyway. It’s, uh, kind of a nice lead in to today’s topic because we’re talking about having it all figured out before you start and how you don’t need to have it all figured out before you start. And what are we starting? Uh, what are ever it is in your business. Usually a new program, a membership, uh, course, some something that you’re gonna be selling to people. And I see a lot of our members inside the membership launch academy, feeling like they need to figure it all out before they start.
And the reason I say it’s a nice segue, because I want you to start by thinking of yourself as a five year old building, a sandcastle or a snow castle snowman, uh, or Lego tower or one of those things that kids build, or maybe you’re a six year old, like my daughter who loves to draw and paint and you’re making a painting. All right. So you’re about to create something. Now I know because I have two, six year olds that they don’t do a whole lot of planning. They sit down, they look at what’s in front of them and they start now, what are they doing when starting building or starting, uh, painting? Well, they’re playing, they’re using their imagination. They’re just like putting different pieces together. They’re putting different colors together. My daughter sometimes will, when she does a painting, she, she has an idea what she’s creating.
Like she’s going to draw a bunny or a unicorn or a puppy or a cat. These are the things she draws. Uh, my son will, you know, build a castle or some sort of like spaceship thing or whatever, but they have an idea, okay, this is what I’m creating. But sometimes it doesn’t go according to plan, you know, the tower falls down or the dog comes and steps on it. Or, uh, the paint, you know, mix is funny and doesn’t make the color that she wants or the, you know, animal has the wrong type of ears or noses or something. It doesn’t look like it’s supposed to, right. Things don’t go according to plan. But what happens when that happens? It’s like they just keep playing, you know, they might get upset, temper rarely, but then they usually just start over. So is it important how it ends up or is it just play?
You know, really they’re just playing and no matter how it turns out, they just keep playing. So if they mess up or it crashes, they start over, they paint a new painting or they build a new tower. They’re not attached to the outcome. They’re not putting all their eggs in one basket and going, there’s so much pressure, you know, it’s so important. Like this has to be, you know, the tower that is the best tower I’ve ever built. They’re not doing it for the money. You know, they’re just doing it for fun. They’re not judging themselves or caring. Like if anyone else likes it, you know, they they’re really just doing it for the enjoyment and the play of it. And I think that when we come to business and the more we could approach it, that way, like it’s just something you’re creating and you’re playing, you know, there’s only so much that you can figure out and plan for in advance.
Like my daughter, you might know you’re going to build or create something like it’s a place for people to maybe, uh, have some sort of change or transformation or learn something. Okay, great. And then you start painting and you see how it comes out. You see if it starts to take the shape you thought it was, or if it is kind of showing up different, maybe very different, maybe as a totally different animal than you thought you were painting. And what you actually learn as you go is more valuable than what you can figure out in a, in your head in advance, because you’re actually in there doing the work you’re actually in there playing. And you’re seeing what is actually working in reality, not just in your head. So when you’re starting out, there are some things that you can figure out before you start.
There are some questions to ask. There’s what I call recon. So you’re, you’re going to your audience, or maybe you have clients, or you have people on your email list or on your social media. And you’re, you’re asking them questions. There’s nothing better than really finding out from the actual people that you’re working with, what they have to say, whether you call that market research or interviews or whatever, it is really getting to know people. And this is the first milestone that we work with our students on. And that’s being able to who you’re serving even better than they know themselves. So getting to know them like on such a deep, intimate basis, that you’re not guessing, you’re not trying to throw spaghetti at the wall. You could say beyond a shadow of a doubt, like this is what they are struggling with. This is what they want.
This is, is keeping them up at night. This is if they had a magic wand, they would absolutely ask for this and really knowing them at such a deep level that you know exactly what to create and how to help them in regards to your topic. So, you know, the problems that they’ve had, you know, they’ve tried already that failed. Like, let’s say, you’re working with women on weight loss. You know, all the diet plans they’ve tried, you know, all the failed attempts they’ve had, you know, how many times they’ve gone down that road and, and feel like it didn’t work or they’ve failed. And they had to start over, you know, what they have tried that has worked, and you are gonna create your, your offer based on all of that. And when it’s a membership, you’re creating your offer in a way that helps them address those problems.
And those needs in an ongoing way, because a membership is something that is going over a period of time, usually indefinitely. So it’s like, it’s always going to help them get better at something or get, uh, greater in some way or deepen their skill or mastery of something. And you really wanna have your offer be something that people never stop buying. So it’s very easy to say, you’re very hard to do where it’s like, you want them to buy something that they never stop buying. You want to sell them something that they’re never gonna be done with. And I love memberships for that because they can be created that way. So it’s not something that they learn and then right, they wash their hands. They’re done. It’s like, you can always get better nutrition. You always get more healthy. You can always have a better relationship. You can always get wealthier. You can always learn more about all of those things. Uh, and those are the three main areas, right? It’s like health, wealth relationships. So whether you’re dealing with people which whichever of those, or some combination, there’s always a level of, uh, ongoing betterness or greatness that you can help people achieve so that they will never stop buying from you because they never quite so, like, they never have that problem solved because once they have the problem solved, it becomes about not problem solving, but having more of, or even better.
So what is it that you really do need to figure out before you start? And what is it that you can only figure out by starting? I think that is a really good question to ask and look at, okay, I’m trying to figure out, you know, all of these things, is it because I’m not willing to fail, be willing to fail. You are going to fail. I’ve failed more than probably you’ve to do anything. But the difference is I am willing to start over that tower that gets, you know, stepped on. I’m willing to start a new one. I’m willing for that one to fail too. It’s like, I’m not afraid of failing. I welcome the failure. I know that it’s a part of learning. I look at every failure, although some of them are, you know, suck and they’re not fun. And it’s, you know, not what you wanted and it’s not what you expected.
And you might cry. You might get angry. It’s like pick yourself up, you know, after you’re Ben and Jerry’s and your, you know, bathtub and whatever. It’s like, okay, wash yourself off, clean yourself up and move on. You know, be willing to go through that. Don’t avoid failure. Don’t try and put in all those work and attempt to keep a failure from happening. Just step over that, broken down Lego pile and start a new one. You know, you pick up the pieces, create something different, is it because you’re not willing to change your mind? You think like, okay, I’ve gotta figure out all this stuff and how people are gonna go from a, to B to C to D to, and I’m trying to figure out step number 10. I mean, I have people in my group, like they literally are so inventive at how they can PR like try and avoid problems that are like, they may never even her.
And if they do occur, it’s like 10 steps in the future is like, definitely not something for them to worry about. Now I have a guy and he hasn’t even started his membership. And he’s like, what happens when I have a thousand people? And I’m like, dude, you have no people right now. Like, why are you worried about a thousand people? Like, let’s worry of getting your first person in. Then we worry about how to like, you know, serve a thousand people. Like you don’t have to avoid future problems that may never occur. It’s like you take the next step. That’s right in front of you and have a vision for the future. But don’t try and avoid the future problems that may never even occur and be willing to change your mind. It’s like, you start out where you start out and then you can change direction.
You look at everything you’re creating in your membership as just the next step. I mean, I changed my membership a a lot of times it’s like always getting feedback and then just conveying to the members. Hey, based on your feedback, we think this is gonna be what is going to serve you even better than we have. Like let them know that the changes you make are for their own good it’s for them. It’s not because you, you want less for them. It’s because you want to serve them better. And you, based on what you have done, you’ve learned. And you’ve, and, and it’s like, if, if no, one’s using this particular feature of your program, scrap it, try something different, like be willing to experiment, be willing to try that new crayon color or that new, you know, paint combination or that odd looking shape in the box.
Like, try it out. Like, what’s the worst that would happen. It doesn’t work. Great. Try again, try something else. Like be willing to have anything show up and not make it super meaningful and just have it be data. It’s just information. Don’t take it personally. It’s like, if you put an offer out there and no one buys don’t make it mean anything about you ticket personally, it just is what it is. Nobody bought and that’s okay. Or you wanted a hundred and you got five or whatever happened. It’s like, it’s just information. Literally. It’s so much about testing. It’s so much about trial and error. It’s so much about let’s do this and see what happens. So more than it is about figuring it out and planning and preventing and avoiding and all of that stuff. So much harder to do than just test. Just try it out.
Just play. If you start now, think about where you’ll be in a year. Like if you literally start today, open your membership, launch your course, or reopen your membership, launch it again, like whatever the next step is. Start today. Think about where you’ll be this time. Next year. Think about all the learning, all the awareness, all the change that you’ll be creating everything that like actually being in there, doing the work will create for you that you won’t have. If you spent the next year planning and figuring everything out before you started, you can’t figure out how people are going to be inside your program. Before you get people in there, like you going to do the best you can with what you have in front of you. But you can’t predict where they’re gonna get stuck. You can’t predict what they’re not gonna understand.
You can’t figure out which bonus people are going to really resonate. Like you, you can’t, you’re not a mind reader. You’re not a fortune teller. This is like, really just try, just play. Just start. See what happens and make changes and make adjustments. Be willing for all to fail. Try if you try 10 things between now and next year, what are the chances that one of them sit seeds, at least one of them. Now, if you try zero things, but you’re inside your office, perfecting and planning and doing all the things you can do safely from the comfort of your own home, without anyone knowing about them. If you do zero, if you put zero out into the world, how many are the of them are going to succeed? None because you won’t have let any of them. See the light of day. The thing is the more you’re willing to fail.
The more you can even have a chance succeeding. And the more you fail, the easier it gets, the less significant you’ll make it. You’ll go, huh? That one didn’t work. Oh, well. And when you try and figure everything out before you put it out there, when you do put it out there, it’s like, you’re holding your breath. You’re making it so significant. You’re like, oh my gosh, this thing I spent 15 years on. And like, if they don’t like it, or if they don’t get the results or if they don’t read it or they don’t watch it, it’s like, it means all of this stuff. And it means I wasted my time and it, we means I’m at wasted my money. It means I was wrong. It means I’m a Philly. It doesn’t mean anything. Okay. The more you just start and you put it out there and you don’t have it all figured out, but you’re willing to see and play and make adjustments.
The further, along the faster, you’ll be this world. We live in values. Speed over just about anything else. So if you put something out there and it’s 80%, I mean, I’m like, okay, if it’s a, B, B, plus, I’ll put it out. Cuz I know that once I put it out there, it’s gonna start contributing to people. Whether that’s starting up podcast or whether that’s starting a membership, it’s like, it doesn’t have to be at a hundred percent for you to start, because guess what’s gonna happen. You’re gonna get better. The more you do it. I started this podcast and I was like, right, I’m starting a podcast. I don’t have the best equipment. I don’t have the best topics. I don’t have the best scripts. Like I don’t have you, you know, whatever. But I know that if I start, I will get better because I’ll be doing it.
And I don’t know how I’m gonna get better. I don’t know what’s gonna change, but I know that it will get greater and it will get easier. And I’ll figure it out if I start. But if I don’t start, I’m gonna get none of that. And I will be at the same exact point next year as I am today because I won’t have started. What if you just took that leap? What if you were like, look, I’m gonna pretend I’m five years old again and I’m gonna just play. I wanna just do it for fun. See what happens. The worst that happens is no one shows up. No one listens, no one buys, no one does whatever. And guess what? You’re at the same place you are right now. That’s the worst that could happen.
So what is it that’s stopping you from putting out your creation, your painting to the world, your Lego castle. What is it that, that thing that’s keeping you from putting it out to the world and what if you didn’t make that more meaningful and important, then the play and the learning and the awareness that you’ll get from just letting it see the light of day. You know, people have a very short attention span and short memory. They’re not even gonna remember if it failed they’re you are probably the only one who will remember that thing, but you know what, if you put it out and some people do get a chance to learn with you to change their lives based on it, to get some value from it, that is one or more people changing their lives than there would be. If you had kept that, you know, uh, officially inside without sharing it with the world.
So stop being selfish, put your stuff out to the world. Stop trying to get it all perfect. Before you start, there’s no way it’s gonna be perfect when you start. It doesn’t have to be. People are actually on the most for the most part, way more understanding than we give them credit for. If you care about them and their success, their changed, what it is that you’re working with them on. If you care, which you do, right? I mean, you wouldn’t be doing what you’re doing. If you didn’t care, if you care and you let that show, that makes much more of a difference than having like this polished, you know, perfect branded, perfect sound, perfect equipment. Like all of that, you can improve on. It’s like get on the horse and learn how to ride it. You know, you start with the tools you have in front of you, the equipment you have in front of you and you just get every time you do it, you know, uh, equipment it’s like start with what you have, make the video with your phone.
You have, you know, use the microphone that came with your phone, like record your podcast in the car on the way to work. At least you will be starting. You’ll be practicing, you know, and, and put it out to the world. Don’t just practice and keep it secret. Like it will contribute to someone I guarantee more than if you keep it at home on your desktop, right? What are the chances? So this was my rant. Get started wherever you’re at. Be willing to play, be like a six year old. Again, don’t be attached to the outcome. Don’t don’t put so much pressure on yourself, do it for the fun, do it for the learning, do it because you can see what happens, you know, be willing to just have it be, you know, a belly flop. That’s the worst that’ll happen. Right. And you’ll learn so much. It’ll be worth every second. All right guys, hope this was helpful. I, uh, appreciate you your time. You’re listening. I’d love to hear from you ways. I wanna hear how this is going. Are you gonna go out and try something? Are you gonna put your thing out to the world because you know, you, you’re done trying to figure it all out before you begin. I wanna hear about it. All right. And talk to you next time. Bye. For now.