There are actually two roles you can take with social media. One is that of a consumer and one is a creator.
A creator goes on social media with a specific intention. How much time they spend on social media platforms is intentional. They have a clear purpose with social media. This is a very different energy than with being a consumer.
If you feel like you’re overwhelmed having to be on social media, or you are on social media all day long… get off! You are in business – you have better things to do in your business and in your life than to be on social media.
You need to become a creator on social media and stop consuming it. Tune in to this episode to find our how you can do that with ease!
Thanks for tuning into this week’s episode of the Marketing Chaos Podcast! If this podcast has contributed to you in some way, it will likely help others, too. The way we can reach more people is by you heading over to iTunes, subscribing to the show, and leaving us an honest review. Your reviews and feedback will help us to continue delivering amazing content tailored for exactly what you need.
You’re listening to marketing chaos, episode number 101.
Well, hello. The sun is shining here in the sunshine coast, Australia, which is, uh, really good news because it has been like Noah’s arc level flooding here. It’s been crazy. I think it’s really funny though, because as Australians are, there’s just a different breed. Uh, I’m American, but I’ve lived here for seven years and my husband is south African and he’s lived here for at least 10 years as well, but we’re, we’re always laughing at Aussie’s because we’re like, look, look what they do when it rains. And it’s like, I mean, rain is, uh, it’s not just rain. It’s like flooding like massive flooding. And he’s like, look at this guy and there’s, you know, like a soccer field and he’s just doing laps, like swimming, cuz it’s like, so it’s so deep that he is, you know, turned it into a, a lap, you know, swim pool instead of a soccer field.
And you know, the kids take their boogie pool out and put their swimsuits on and they’re like, we like waterfall and they just have fun. I’m like, oh, this is a good attitude for, uh, for people to have. Um, as long as it’s gonna flood, you might as well have a ton of fun with it. Right. So, but yes, it has been coming down like cats and dogs and it, sun has come out and it’s uh, it’s drying up. The kids are, their school was flooded, but they have moved their classroom into the library. So they’re still at school. So that’s good. Oh my goodness. So anyway, today we are going to talk about stop consuming, social media there. I said it stop. You know, people ask me,
How do you have time to be on social media so much? Like you have twins, you have business. Like you’re just on social media constantly. And you’re always posting. You’re always on there. And I’m like, uh, I never know what my friends are up to because I’m not on social media at all, but it looks like I am. And in this episode, I’m gonna go through how you two can create the impression that you’re always on without having to spend your life down in a Instagram rabbit hole. So, but let me back up. There are actually two roles you can take with social media. One is that of a consumer and one is a creator. So you are in business. You’re here listening to social media and marketing advice from me. And I’m telling you right now, if you feel like you’re overwhelmed having to be on social media, on social media all day long, get off, get off, you have better things to do in your business and in your life than be on social media.
You need to become a creator on social media and stop consuming social media. So what’s the difference. So a consumer of social media goes on because it’s a habit because they’re bored. They’re just scrolling. They end up watching random videos. They do it for entertainment. They do it because they’re not even thinking about it and it’s just become a habit. And they they’re just pulling out their phone and scrolling. That’s where they go for news stories. I mean, how accurate it is is debatable. But point is that’s being a consumer of social media. You know, they’re checking out what their friends are doing. What’s everyone up to, okay. That’s consuming social media. Hey, nobody got time for, you’ve got businesses to run. Okay. And you guys are here listening because hopefully, uh, I’ve provided you with some insight, some inspiration on how to make your business more effective and for you to actually make more money and spend less time on your business.
And yes, social media is gonna be part of your business, but you do not need to be a consumer. You need to be a creator. So here’s the difference. A creator goes on social media with a specific intention where they go is intentional. How much time they spend is intentional. They have a clear purpose with social media. Okay. Very different energy notice with the consumer. There’s no clear purpose. There’s no intention. It’s just a habit. Cuz they’re bored. They’re looking for entertainment. They don’t have a plan. How long they’re gonna be on there or what they’re doing. They’re just whatever pops up. They’re sort of watching scrolling that is not the energy to create your business on social media with. So here is how to make the switch. I’m gonna give you six steps and then I’m gonna tell you how, uh, my strategy plays out in real life.
Like what I actually do on a monthly basis to create the appearance of being on all the time with never are really being on social media, by the way, I always find out what my friends are up to. Cuz my husband is a total consumer of social media and he’s always on there just scrolling and he’s like, did you see? So and so got married. Oh no I didn’t. Did you see so and so move to this, you know, new place? No I didn’t. Did you hear that this happened in the world? No I didn’t. So I get my, I get all my news from my husband, uh, which is, is handy. Um, okay. So six steps how to make the switch. So number one is to create a strategy for your presence on social media. If you don’t know why you’re on there, you’re clearly not gonna achieve your targets cuz you don’t have any.
So creating a strategy. What is your strategy? What is your purpose for being on social media? Now there’s different, lots of different strategies. Um, one of my students created a challenge for herself. This is now over a year ago and she was finding it really difficult. She has a Pilate studio and she was finding it difficult to really get on and engage because she’s in the studio all day. So she was like, I’m gonna do this for 30 days and create a video for Instagram every single day for 30 days. And she, you, you know, used her, her clients in her studio. She used, when she would walk her dog, she used just whatever she was doing. She whipped out her phone and created a short video and talked about not just random videos, but talked about things that were relevant to her audience who are Pilates, uh, other movement instructors, but also people come to her studio or might wanna come to her studio.
So like, she’ll look it up at the sky and, and talk about how the clouds look like, you know, ribs or parts of the body, or she’ll look at her dog walking on the beach and how his hair is raised and talk, talk about like the nervous system or she’ll show her students doing different, um, move inside the studio and talk about, you know, what, what the positions are good for or whatever. But it would just quick video, uh, every single day. And she integrated that into just her daily routine and it went so well. She’s still doing it over a year later and it’s completely transformed her whole business. Um, and it was a very, very simple strategy. So I know you all can make one video a day for 30 days about what you’re already doing. Like you don’t have to go do something different.
The cool thing about social media is it works really well when you’re just letting people have a sneak peek into your life, your work. Um, I know sometimes it seems very boring. Like who would wanna watch me do this? But you could put a spin on it, you know? Um, speed it up is another thing you can do to make it more interesting. Add captions, add, you know, music, whatever it is, make it interesting. But you can do that’s one strategy, right? So like a video every day for 30 days, that’s different than my strategy. We, which y’all go through at the end. But point is number one, have a strategy, have a strategy. Why are you on there? And what is it you would like to accomplish? Let’s say for the next 30 days, number two, choose one platform, one platform to focus on and to put 100% of your efforts behind.
I have enough other student and she, I was doing sort of an audit of all of her social. And I was like, hang on. What is going on here? You have like two Instagram profiles, two Facebook, um, business pages, which I didn’t even find the third one. She’s like, did you see this one? Like, oh my goodness. Why do you have so many platforms? And each one has different stuff on it. And it’s like, when she goes live, she goes, live on Facebook on this one thing. But then she does other things on Instagram and then she’s doing like all of her podcast stuff is on one, uh, of her Instagram profiles. But the other one she’s talking about similar cont, it’s just, I was like, okay, look, she’s doing four average averagely. That’s not a word she’s doing four in an average capacity where if she was on one, she could put a hundred percent of her efforts behind and make that one really great.
Uh, and that’s gonna create a lot more my point of view. And without a team behind you, like really taking and extrapolating and making lots of versions of things, you don’t have time to really put a hundred percent of your effort behind multiple different accounts and platforms and pages and things. And now you’re on TikTok and YouTube and it’s like, no, choose one and do it really well. Start it at least like just pick 30, take the next 30 days and focus on one. Do it really, really well. I think you’ll get a lot more traction that way than diluting your efforts over across 10 different platforms. Okay. Number three is scheduling schedule, planning, time schedule, execution, time schedule, posting time and schedule engagement time on your actual calendar. So you need to actually account for all of those things like the time it takes to plan.
So to think about what it is that you wanna talk about next month, what it is you wanna post about. If you’re doing a podcast, what are your episodes gonna be like if you’re doing a YouTube channel, um, what are your topics gonna be like? What are you gonna talk about? Um, going through an outlining, putting some thought behind it. If you have guests and interviews, obviously you need to schedule those, but planning that takes time. So put it on your schedule. This is my social media planning time. This is my content creation, planning time. Then separately, you need execution time. Like when you actually going to record the videos, record the audios, um, make the memes like the content, like the execution time. That’s a different time. Okay. So a different day and then posting time. So when are you actually going to put the post up?
Is it gonna be, you are gonna do it yourself. Do you have someone doing that for you? Are you using a scheduling app? Like how is that gonna happen? And put the time to do the actual posting in your calendar. If you’re using a scheduling app, which is number four, you need time to upload the things and schedule them. And that takes time. So put that in your calendar and then engagement time. Don’t forget that even if you are using a scheduling app or even if you have someone else on your team doing the posting, you need to go back and check those posts, see who’s liked and commented and engage with them. There’s also time that you need to engage with other people or get to that in a minute. So number three is scheduling the time on your calendar. Number four, use a scheduling app like we used later, but don’t forget to follow up because what we do is we set it and we forget about it, but we don’t go back and check and see, you know, which post perform really well, which topics did people really resonate with?
Which you know, stories did they engage with? Which reels did they engage with? Which, um, ones were totally like dead. No one wanted to talk about that. Um, getting that feedback, but also if someone takes the time to comment or post on your profile, making sure they get a comment back a like back a message back a even a D am like whatever that is. So using that scheduling app can save you a lot of time and help streamline your process. But you need to remember, it’s not set in and forget it. That’s why those, um, type of things don’t work as well. If they’re not working as well, because you it’s like in your mind, it’s done you to go back and check it. So make sure you put on your calendar, you know, time, uh, throughout the week to go in, just to engage with people that have engaged with you.
Number five is engaging with a purpose. So this is purposefully intentionally going off of your platforms into other people people’s platforms or groups, profiles like other people’s channels and commenting, engaging with them. And if it’s a group with people inside the group and truly not pretend to be, but truly be, get interested in other people. So this is one of the secret behind, uh, creating engagement is to be interested in others, not try to be interesting yourself. So getting interested in other people, asking other people, questions, providing value in other people’s groups, like true value, not posting your, you know, free content as if it’s a contribute, but not really being a, a contribution like really, truly getting interested in other people’s profiles and groups and providing value for them, asking questions, answering questions, all of that. Uh, that’s engaging with a purpose. So totally different than just going and scrolling in whatever pop up you happen to like, or comment it’s going in and purposefully knowing, okay, right now for the next 30 minutes, I’m going to spend going into these three groups and commenting on anything that I can provide some advice on liking, you know, throwing up some, uh, um, congratulations, celebrations, like cheering people on whatever that is.
Okay. Number six is, uh, a little homework assignment. And that is to read Russell Brunson’s book, traffic secrets, and to create your own dream 100 list. And this is something he talks about in the book, but it’s to create a list of people that are your like ideal dream. Like if you could have them on your podcast, if you could, uh, be in their thing, like they, that would be like your dream person, like, like maybe it’s a mentor of yours or someone that you look up to or an influencer or someone in your, uh, niche or industry that’s very famous and is sort of like reaching for the stars. What I did is I actually created a separate account and I have it, I use it just as, um, this is gonna sound bad, but like to spy on my dream 100. So I don’t, it’s not my real account.
No one needs to go follow me there. It’s not to create anything for my business, but I just follow only people that I want to see what they’re up to because they’re an inspiration, uh, on me and my business and no one else. So when I, I go on that profile, I, it’s not cluttered with a whole bunch of other stuff. So I can really see in my feed and in my, you know, stories like what other people in my, um, industry are doing and get inspired and get ideas and all of those things, like what are the trends? Um, that’s the other, and cuz you’ll see them cuz they have whole agencies and marketing teams behind like all the stuff that they’re creating and they will have done a lot of, uh, AB tests and, and different things that you don’t have the budget for or time for.
So, but you see what they’re doing, cuz if you notice like, wow, everyone’s suddenly doing, you know, I don’t know, five, second bit videos or they’re all doing like 10 minute videos or they’re no one’s doing videos anymore. They’re all doing like, but you’ll see trends happen if you, uh, follow your dream 100, especially if you have them in a separate place. Like if you’re like me and you have like, your feed is sort of like a mix of maybe clients, your friends like other people. And they’re not just the people like influencers that you follow. So I have them in a separate account. I can go on there and just quickly like see, oh, okay, here’s, what’s trending. Here’s what people are up to. And then I can create and make those things my own, like not about copying, but getting ideas and inspiration.
And sometimes I’ll see like the way they have done a graphic or like their branding. It just kind of gets me, um, some ideas. So those are the six, uh, steps to make a switch from being a consumer, to being a creator on social media. And now let me tell you how my strategy plays out in real life. So all of my social media is centered around my podcast that you’re listening to right now. So I create my podcast topics, by the way, you can go to at Lauren Marie global, if you aren’t following me on Instagram. So you can see this, uh, also on Facebook too at Lauren Marie global. So, um, I create all of my podcast topics and schedule them and record them in advance so that I know exactly what I’m gonna be covering in every episode, usually four to six weeks in it in advance.
So I already know because I’ve put that in my calendar, okay. Time to create topics and outlines for episodes that are like maybe a month from now. And so I’m always staying ahead of my schedule. And so I already have that. I know when I’m gonna be covering, if I’m launching, you know, our, our a program or membership or anything like that, I’ll center the topics around whatever the thing is that we’re offering. So that it’s relevant. And then I have that schedule and I do two episodes a week. So that fills up a lot of my social media calendar because obviously we want the podcast episodes to be shared on my social media. So people who are following me on social media get to go listen to the podcast and vice versa. So they play nicely together. And then we also send out, you know, an email to our list about whatever’s, uh, you know, one or both of the episodes that are happening that week.
So we, so everything works together, right? So all of that is, um, organized on a Google doc like episode, you know, today is 1 0 1, the, uh, title, the links, you know, internal links like where the files are kept. All of that is all neatly laid out on a spreadsheet. Um, my team has access to that. I have access to that. So we all know where to find everything we know. Um, if I ever fall behind, they’ll say, Hey, you need to record some episodes, whatever. So, um, the whole social media calendar centers around the podcast. So whatever long form content that you’re creating and long form, meaning not just a social post, but like something that’s providing value for your audience, whether that’s a video show, a podcast like audio show or a blog written, you know, blogs, whatever it is that should be a big part of what your social media is centered around.
If you’re like my, uh, student who does the Pilate stuff, it’s like her stuff is all centered around different, um, things that she’ll be doing inside her studio. Right. Showing that. So she has that all mapped out in her plan. Okay. So, um, next I’ll batch record my episode. So again, ideally four to six weeks in advance, that’s a good sweet spot. So it’s not so far in advance that it’s like, I’m losing touch with. What’s actually occurring in the world when it comes out. Um, but it doesn’t, um, it’s not like last minute because things happened last minute. Like, you know, uh, always, so this way it gives you that buffer zone. So you, if anything comes up, you can catch up. So batching means that you do, uh, a bunch all at once. So whatever amount is is good for you, like you don’t wanna do so many that you’re feeling exhausted.
But, um, because I do two episodes a week, I need to do probably like four at one time or else I’m not actually staying up in advance on my schedule. So I scheduled a time to actually record the episodes in my calendar. So I block off about an hour per episode and that, um, allows me time to actually like prepare record upload, like all the other stuff. Um, and then on a separate day when I know I’ll be camera ready. Okay. So girls, you know what I mean by that? I will put out a bunch of different outfits and accessories, hat, scarves, earrings, different shirts, dresses, whatever ever. And I will film at least one video preview for each podcast episode. And what a video preview is, is like a 32nd glimpse inside the episode. And it is valuable. It’s not just, Hey Lauren, here, go check out my episode.
Like no one gets value from the it’s actually jumping straight to the good part. Like this episode has, you know, the six thing, six steps to take from, uh, to go from being a consumer on social media, to being a creator on social media, number one, do this number two, do this, right? Like, so you’ll, um, I’ll do like a 32nd, uh, glimpse inside the episode. That’s really juicy. And then I’ll change my outfit and I’ll change my background. So like you might just turn around and face the other way and change a shirt and earrings. Right. And then I’ll do the next one. And I do them all at once, but it looks like they’re all done on different days. Okay. It was like behind the scenes secret, but pay attention, guys, this will save you so much time. So instead of every single day, I need to remember to do this.
I do like four to eight at one time, and then they’re just done. So then my job is basically done because I have a team. I just hand off all of that. Like I just hand my rough, um, audios and videos off to my team and like wipe my hands and I go, yay. I’m done. Um, but for you, if you’re not at that point yet where you have a team, what I would suggest is that you then take another day, you schedule all the editing and scheduling. So for both the actual podcast or show that you’re doing and the social posts. So we prepare the videos, the 32nd, um, glimpses into like reels and stories. And then we make a short audio clip. That’s also goes at the front of every episode. We turn that into an audiogram, which is like those, you know, you’ve seen those, um, they’re like pictures with little like beating heart that goes when you talk and that, uh, across the, you know what I’m talking about, it’s a called an audiogram, Google it.
If you don’t know what I’m talking about. And sometimes we use just quotes and make like me, or we’ll do like a carousel, which is, you know, the top three tips or five mistakes or whatever, like one on each graphic, whatever that is, you’ll need to create that for, um, social media. And then you need to schedule everything. So you schedule the post to go out in conjunction with when you episode will air. So you can do all the scheduling. Also four to six weeks in advance. You know, that episode is gonna air, you know, Tuesday, 5:00 PM. You can schedule the social post to go out, you know, soon after that. And then you need to also schedule your time to go in and engage with people who are engaging your posts. Okay? So that was a lot, but doing all of this with the it’s gonna be more work upfront and it does require some planning and some, um, looking ahead and being organized, but it does not require you to be on social media hardly at all.
Okay. And definitely not all day long. And it gives the appearance that you are really present without having to be, um, sucked into social media where you feel like you’re not getting any actual work done, cuz you’re not. Um, but this is being a creator on social media. You are being very intentional. You’re pre-planning know when you go on why you’re there, what you’re doing, you know, how long you’re gonna be on there. You don’t just mindlessly scroll and you actually have content curated and created for your audience, with your audience in mind, that’s valuable. That’s a contribution. Doesn’t all have to be dry and serious. It can be fun. You know, making someone laugh. There’s huge value in that, whatever your audience is coming to you for. That’s what your content needs to be for them. So hopefully this was some really practical, pragmatic advice on how to stop consuming social media.
And if you feel like you’ve been like sucked into I’m drains, like scrolling on social media and you’re not, and you’re a little conflicted cuz you’re like, how do I get off of social media, but yet create my business online. This is how I do it. Like really pragmatically. And this is possible with some planning with some organization. And if you can put target to start hiring your first VA, who can help you with all of the behind the scenes stuff, the editing, the posting, writing the copy for each of the social posts, like turning each episode into different things and email a social post, a blog article. Like all of those things, really great job for your first hire for your first VA, your virtual assistant to help you. Like if you’re gonna, if you don’t have anyone now and you’re, you’re wanting to hire someone that would probably be one of my, uh, biggest like roles that I would hire out first is all the like admin behind the scenes stuff.
So if you don’t have the money now, and that can be a target for you in the future set that you know, goal for yourself, like, okay, when I get to this amount of revenue, I’m gonna hire someone. This is gonna take this much work and time off my plate. Then you have something to work for and you have a little reward there built in. So in the meantime, stop consuming social media, become a creator and have some fun batch some content and create some space in your life. I hope this was helpful for you and I’ll see you next time. Thank thanks for listening. Bye for now. Bye.